Location(s):

United States of America

City/Cities:

Chicago

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

January 31, 2025

Shift:

Job Description Summary:

The Director, Brand Management, Minute Maid Warehouse and FSOP role is responsible for leading the strategy and business creation across a portfolio of Minute Maid brands in the Chilled and Food services route to market. This is accomplished by creating brand growth strategies and the long-term business plan while translating those into actionable annual brand plans. This includes Strategy Creation, Brand Planning, Marketing Communications, Innovation, Commercial Strategy, and Research, as required.

 

Key Responsibilities:

• Establish brand growth strategies and develop the long term business plan and goals across the Minute Maid Juices/ Juice Drinks portfolio.

• Craft the annual Business/Brand Plan and establish prioritized sources of growth building blocks to achieve the plan.

• Monitor the brand and competitive environment, routinely provide performance updates to leadership and stakeholders, and proactively recommend changes in direction as required.

• Coach and mentor team members that work in Chilled/FSOP.

• Lead the development and execution of the Price and Package Architecture strategy and innovation pipeline that creates system value and delivers against brand strategies.

• Works with cross-functional team to commercialize product and packaging launches, leading the creation of the project charter, packaging artwork, consumer research, R&D formulation and internal/global approvals and materials to support the launch (i.e., mocks-up/sales samples).

• Identify commercial opportunities to grow the base business and to support new products and packages.

• Collaborate with system partners (Channel, PAC, Human Insights, Finance, SRA, Legal, etc.) to ensure ongoing brand engagement and identify opportunities to achieve business goals and/or close gaps.

• Translate the brand’s business strategies into compelling agency briefs.

• Work with IMC team to develop, execute and track a Marketing Communications plan that delivers to the brand’s goals, objectives, and strategies.

• Work with Human Insights to execute routine and ad-hoc research projects, and measure effectiveness of in-market marketing plan activities. Proactively recommend change in direction as required.

• Manage the brand DME budget to deliver against financial targets, accounting principles, process guidelines & goals.

• Foster brand relationships with the global team.

 

Job Requirements/Qualifications:

• 7-9 Years related marketing experience, CPG experience preferred.

• Solid analytical skills.

• Expertise in strategy development.

• Expertise in innovation development.

• Experience managing creative agencies.

• Strong project management skills from idea through to execution.

• Solid verbal and written communication skills.

• Strong influencing skills.

• Ideally has managed and led teams with thought leadership.

• Deep knowledge of retail landscape in the US (ideally on Beverage Chilled or Food Service Route to Market.

 

Educational Requirements:

Bachelor’s degree in marketing, business or related field required. MBA is preferred.

 

Growth Behaviors:

We are planning to do a revolution of the juice category in the US. We are looking for an agile, disruptive thinker with a revolutionary mindset. We have a high performing multicultural team to accomplish. We need help to sustain our revolution with the following behaviors:

• GROWTH MINDSET: Demonstrates curiosity. Welcomes failure as a learning opportunity.

• SMART RISK: Makes bold decisions/recommendations.

• EXTERNALLY FOCUSED: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices or ideas.

• PERFORMANCE DRIVEN AND ACCOUNTABLE: Has high performance standards. Outperforms her/his peers.

• FAST/AGILE: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.

• EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.

Skills:

Pay Range:

$160,000 - $186,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit  to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.