Job Posting Title

Retail Product Manager - Chinese Speaking

The challenge

For 40 years, Haier has focused its energy and expertise on one goal; producing the best home appliances to ensure the highest consumer satisfaction.

We believe that we can only contribute to a simplified everyday life by working alongside our consumers and through gaining a true understanding of their needs. As we continually strive to improve and expand our product range based on our insights, we’re looking for a new Retail Product Manager to help continue the success of our Small Domestic Appliance business across Germany.
If you’d love to take responsibility for driving our business growth, we’d love to hear from you.

The position is offered on a Hybrid working basis with travel to our Munich offices as required.

What you will do

As Retail Product Manager for our Small Domestic Appliance business, you’ll be responsible for supporting the SDA market team to successfully implement and deliver the SDA strategy. You’ll work in the SDA country team. Responsibilities will include the reporting of market, competitor and product insights, retail status and sell out.

Key Responsibilities:

Retail Management, Strategy & Planning:

• Support the local ME leader and Business Manager to achieve the sales target, checking that promotional activities (online and offline) are in line with the planned strategy

• Analyze market data (GFK, sell out data, sell in data, market trends), and suggest the right mix to increase profitability and at the same time competitiveness against other brands

• Collaborate with the local team to build the right line up and promotional plan per customer to achieve sell out and market share target

• Check with the marketing division on the alignment of the investments with the budget that lead to positive ROI

• Continuous monitoring of products, pricing, promotional activity, and performance

• Support the local Team (KAM and sell out team) to check if the specs of our products are winning vs competitors and collect feedback about local competition - their retail approach and what we need to be better

• Support the training activities for retail and stores

• Support the SDA local team with forecast collection of sell out and sell in data in order to check alignment with supply and budget

Stakeholder Management:

• Enhance the connection with SDA EU Product Team and HQD to ensure effective order delivery and quick response times to product requirements from the local markets

• Continuous alignment with HQE regarding product planning and the implementation of the commercial policy

• Feed market data and insights into NPI activities

• Support the local SDA Business Director to deliver the commercial strategy, business plan and budget

• Work with local cross-functional teams; Commercial, Trade Marketing, Product Management, Supply Chain and Logistics and Finance

• Support Retail customers ensuring clear communications and alignment

What you need to succeed

• Fluency in Mandarin, German and English; both written and verbal

• Operational and commercial experience gained within the retail environment; sales knowledge with a strong understanding of product lifecycle and point of sale

• Proven experience of working within a fast-moving environment; preferably Small Domestic Appliances, Consumer Electronics, Consumer Goods, FMCG or Retail

• Demonstrable experience of translating commercial strategy into retail execution

• Strong cross-functional exposure including Finance, Logistics, Warehousing and Distribution

• Excellent stakeholder management, influencing and negotiating experience using data and insights to inform decision making across multiple groups

• Highly analytical with strong forecasting and reporting skills

• Excellent communication skills, both written and verbal, and the confidence to present information to an array of audiences

• Results focused with a target motivated mind set

• Proficient with Microsoft Office (Excel including V Lookups and Pivot Tables, PowerPoint, Word, Outlook, Teams)

• Full, valid driving license and the willingness to travel (including some overnight stays)

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Haier Europe is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.