Based in Pasadena, California, Dine Brands Global, Inc. (NYSE: DIN), through its subsidiaries, franchises restaurants under Applebee's Neighborhood Grill + Bar®, IHOP® and Fuzzy's Taco Shop® brands. With over 3,500 restaurants combined in 18 countries and 354 franchisees as of December 31, 2023, Dine Brands is one of the largest full-service restaurant companies in the world. For more information on Dine Brands, visit the Company's website located at .

This opportunity is in inherent in delivering brand and business results by executing and evaluating the marketing calendar for Mexico and Puerto Rico

• Executes and evaluates business segment initiatives in partnership with, culinary, and the other functional departments
• Develops and directs marketing plans that deliver against business objectives (sales, traffic, check)
• Manages cross-functional team of internal, franchise and agency partners to execute plans and deliver business goals and ROI
• Leads budgeting process
• Demonstrates innovation in plan and program development
• Conducts financial analysis to establish sales targets, measurement and promotional pricing breakeven points
• Translates consumer, competitive, category insights to build cohesive marketing plans
• Research consumer behavior, market trends and competitive activity to identify potential business opportunities
• Work jointly with the culinary team in developing products (F&B)
• Develops product and promotional briefs
• Manages and implements media programs designed to drive traffic and sales
  • SM / Digital experience is a must
• Conducts field marketing visits to plan and monitor marketing activities

Ideal Candidate

• MBA or master’s degree preferred
• 5-8 Years brand or category management experience in a national chain restaurant and/or consumer organization is required; franchise experience preferred
• Ability to communicate and influence internal and external audiences
• Ability to react to business results or market changing conditions
• Ability to lead focused cross-functional teams to deliver program results
• Excellent project management skills; ability to manage multiple projects of complex scope
• Excellent organizational and analytical skills and attention to detail.
• Excellent written and oral communication skills; strong presentations skills
• Strategic mindset and demonstrated to identify opportunities and develop fact-based solutions

Equal Employment Opportunity Statement

Dine Brands Global strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, veteran status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other status protected by federal, state, or local law. All employment is decided on the basis of qualifications, merit, and business need.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act and/or other applicable laws and regulations in other jurisdictions.

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