Marketing Lead – B2C Retention
McMillan Shakespeare Group
Country: Australia
Location: Melbourne Central Towers - Level 19
Time Type: Full time
Posted On: November 19, 2024
Through our subsidiaries, we offer a breadth of services and expertise designed to responsibly deliver superior long-term value to our clients and customers, which include Federal and State governments and some of the largest public and private sector, health and charitable organisations.
At the heart of achieving this mission is our team. Driven by a passion for the work we do, we work together with our customers to make a real difference to people’s lives.
We are looking for a permanent full time B2C Marketing Lead. This role is perfect for someone who wants to a work in a medium sized financial services (within a large internal marketing team) that prioritises company culture and career development.
Working in the In-Life Marketing team, you will work directly with senior business stakeholders, Digital and Comms colleagues to ensure a seamless customer experience and positive business outcomes.
Responsibilities
- Manage, coordinate and create data driven marketing activity with a focus on in-life and retention strategies, as well as service messaging in accordance with the campaign execution schedule and within budget.
- Manage the development written communications including email copy, newsletter articles, brochures, web copy and provide editing for a variety of existing internal and external B2C material.
- Manage updates to a range of existing B2C marketing materials.
- Translate complex operational content via multiple channels and mediums to help educate and inform customers.
- Liaise with internal and external designers and copywriters on the delivery of various projects
- Effectively engage internal stakeholders throughout the planning and activity process.
- Applying insights, learnings and critical thinking when planning marketing activity to ensure they drive engagement, deliver leads and improve customer understanding of salary packaging and/or novated leasing.
- Managing compliance and approval sign offs.
- Compliance with all internal policies and procedures and external requirements including legislative requirements such as Privacy, SPAM and ACCC
- Deliver insightful, actionable, data-based post implementation reviews.
You will bring:
- Tertiary qualifications in Marketing or related Business discipline
- 5+ years experience in large, multi-channel campaign execution
- Experience in financial services or another highly regulated industry will be well regarded but is not essential
- The ability to multitask, prioritise and manage time in accordance with deadlines
- Attention to detail
- The capacity to think like a customer and make complex products/services comms simple
- The ability to translate customer and business insights into effective material.
- A good understanding of the creative development and media planning process. This includes writing comprehensive briefs and managing the approval process.
- A demonstrated ability to partner/collaborate effectively with internal stakeholders and external agencies to establish strong professional relationships
- Experience in campaign management across multiple channels.
- Experience in translating performance data into actionable insights to improve the ROI on activity.
What we can offer you:
Our strong people-first culture
Flexible/hybrid working to enhance your work/life balance
Novated lease benefits and discounts
12 weeks Paid Parental leave and access to our Parents Portal
Exempt Employee Share Plan
Paid Income Protection Insurance under MMSG default Super plan
Access to a broad range of learning and development programs
Career break and volunteering leave
Access to Employee Assistance Program and annual Flu vaccination
Lifestyle Rewards program
As an employer who embraces Diversity, Equity & Inclusion, we hold a collective commitment to foster an environment where all differences are valued and respected. We encourage Aboriginal and Torres Strait Islander people, individuals from all backgrounds, including those caring for and living with disability to apply.
Please note all successful candidates will be required to undergo background checks.