Integrated Digital Specialist

Nexstar Media Group, Inc.

Country: United States of America

Location: SC, Mount Pleasant

Time Type: Full time

Posted On: September 27, 2024

WCBD TV is an NBC Affiliate Station owned by Nexstar Media Inc.  We are located in the beautiful Lowcountry area of Charleston, SC.  Charleston is known for its warm weather, friendly people, charming downtown, outstanding food, beautiful beaches, and so much history. 

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The Integrated Digital Specialist is the digital marketing services sales lead. This is a salary plus commission position.

  • Analyze client website and campaign metrics to provide reporting insights and optimization recommendations to clients and to provide necessary direction to ad operations
  • Google Analytics and AdWords Certifications preferred
  • Develop and execute go-to-market sales strategies and tactics that result in exceeding personal and company revenue targets
  • Establish, maintain and grow meaningful client relationships
  • Generate new digital marketing services business and grow business from existing clients

Requirements & Skills:

  • BA or BS in Business Marketing, Advertising or Communications preferred
  • 3+ years of digital marketing or media sales preferred
  • Significant knowledge of the local digital marketing services product offering and effective use for clients
  • Motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment
  • Effective communication and client presentation skills
  • Ability to interact with high-level decision makers
  • Ability to execute in an organization through collaboration and a consultative process
  • Excellent follow-up, strong organizational skills and attention to detail
  • Proven ability to meet and exceed sales goals
  • Meaningful contributor in sales meetings on digital marketing topics (ex. best practice sharing, industry trends)
  • Be and effective partner with the market's sales team in generating digital revenue

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