Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
About the role:
A senior leadership position responsible for driving growth strategies across Greece, Israel, and Cyprus, leading the marketing function for the cluster and being part of the GRIC Leadership Team. The role focuses on brand share, equity, and commercial performance through strategic planning, innovation, and flawless execution.
Key Responsibilities:
Brand & Category Leadership: Own strategic direction, innovation pipeline, and communication strategies for consumer and expert audiences.
Team Leadership: Inspire and develop a multi-country marketing team; build capabilities and foster collaboration.
Strategy Development: Create growth strategies, Market Activation Plans (MAPs), and Repeatable Growth Models (RGMs) aligned with CEE strategy.
Execution Excellence: Ensure end-to-end delivery of category and brand plans; collaborate with ComEx and Sales.
Cross-Functional Partnership: Work closely with BU Marketing, ComEx, Sales, Finance, Regulatory, and other stakeholders.
Core Commercial Cycle: Lead demand, pricing, and A&P reviews.
Innovation Management: Drive planning, sequencing, implementation, and learning.
Budget Management: Optimize A&P allocation for maximum ROI.
External Representation: Engage with health authorities, trade associations, media, and PR agencies.
Influence & Collaboration: Operate across senior leadership teams and multiple functions in diverse markets.
Accountabilities:
Deliver accelerated share, sales, and profit growth.
Maintain brand performance and equity; implement corrective actions as needed.
Ensure compliance with local legislation and Haleon codes of practice.
Requirements:
University degree in Marketing or related field.
10+ years in marketing with leading FMCG brands.
Proven leadership in multi-country environments.
Expertise in Digital Marketing (SEA, SEO, Display, Social, eComm) and AI integration.
Strong commercial acumen and P&L management.
Track record in organizational change initiatives.
Skills: Collaboration, influence and conflict resolution, financial and commercial acumen, trend insights.
Languages: English fluency; local language of one cluster market is a must.
What We Offer?
Career opportunity at a leading global healthcare company.
Attractive compensation package (annual bonus, car, recognition awards for outstanding performance and commitment).
Extensive benefits: restaurant ticket, life insurance, pension plan, medical insurance, preventive healthcare services.
Health and wellness programs supporting your physical and mental well-being.
Supportive community and integration events.
Job Posting End Date
2025-12-17
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.
The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.