Client Marketing Operations Lead

Location: Austin, TX 

Who We Are

At Realtor.com®, we empower real estate professionals to grow thriving businesses through trusted products, premium media and marketing solutions, and unmatched consumer reach. We are launching a flagship client membership program. As we scale this ecosystem, we’re building the operational foundation required to deliver a seamless, high-impact client experience at scale.

Why We Need You

To succeed, we need support in launching these programs to our clients, including:

• Clearly introduced to clients
• Easy to activate
• Actively managed
• Continuously optimized
• Measurably valuable

As our Marketing Operations Manager, you will own the day-to-day execution, orchestration, and performance management of our tools and platforms, and related enablement programs. You’ll be the person who ensures what we launch actually lands — with clients, with Sales, and with the business.

Without this role, programs risk under-adoption and slow iteration. With this role, our programs become a scalable, revenue-generating growth engine.

What You’ll Be Doing

You will be responsible for operationalizing and scaling programs from launch through ongoing engagement. This is a highly cross-functional role that blends program management, client enablement, communications, and analytics.

Key Responsibilities

Program Operations & Execution

• Own end-to-end execution of premium programs
• Manage program timelines, workflows, dependencies, and launch readiness
• Build and maintain scalable processes for onboarding, activation, and ongoing engagement
• Support the creation and rollout of new programs designed to drive incremental revenue

Client Enablement & Introductions

• Coordinate client introductions to new program capabilities across Sales, Customer Success, Product, and Marketing
• Ensure clients clearly understand what’s available, how to use it, and why it matters
• Partner with internal teams to deliver a consistent, high-quality client experience
• Support development of client testimonials and success stories including interviews with clients and coordinating with cross-functional teams to execute capture and creative deliverables needed

Webinars, Events & Academy Operations

• Plan, schedule, and execute webinars, workshops, and Academy sessions
• Manage speaker coordination, agendas, registration, reminders, and follow-up
• Support live and virtual event planning tied to premium client engagement and education
• Ensure all content is organized, accessible, and positioned for ongoing value

Communications & Content Execution

• Own execution of premium client communications, including:
• Email newsletters
• Program announcements
• Adoption campaigns
• Event and webinar promotions
• Partner with strategy and content teams to ensure messaging is clear, consistent, and outcome-driven

Tracking, Reporting & Optimization

• Track adoption, engagement, and performance metrics across Studio and Academy programs
• Build dashboards and reporting that surface insights for leadership and stakeholders
• Identify gaps, drop-off points, and opportunities to improve participation and value
• Use data to inform program iteration and future roadmap recommendations

Cross-Functional Coordination

• Act as the connective tissue between Marketing, Product, Sales, Customer Success, and Enablement
• Ensure all teams are aligned on program goals, timelines, and expectations
• Reduce friction by proactively identifying risks and solving operational challenges

You Need These Qualifications

• 5+ years of experience in marketing operations, program management, or B2B marketing
• Bachelor’s degree or equivalent experience
• Proven ability to manage complex, multi-stakeholder programs from launch through scale
• Strong operational mindset with exceptional attention to detail
• Experience running webinars, virtual events, or education programs
• Strong written communication skills, especially for client-facing email and program messaging
• Comfort working with data, dashboards, and performance metrics
• Ability to thrive in fast-moving, ambiguous environments

It Would Be Nice If…

• You’ve supported membership, subscription, or enablement-based programs
• You’ve worked in SaaS, proptech, or a marketplace business
• You’ve helped launch education, academy, or certification programs
• You’re excited by building structure — and making it scale

 

How We Work

We balance accelerated creativity and innovation on a foundation of in-person collaboration and flexibility, from inside and outside of our office walls. This is a hybrid role, one can work three days of their choice in our Austin, TX office and the remaining two days from home. 

Realtor.com® is committed to investing in the health and well-being of our employees and their families. Our benefits programs include, but are not limited to:

• Inclusive and Competitive medical, Rx, dental, and vision coverage
• Family forming benefits
• 13 Paid Holidays
• Flexible Time Off
• 8 hours of paid Volunteer Time off
• Immediate eligibility into Company 401(k) plan with 3.5% company match
• Tuition Reimbursement program for degree and non-degreed programs
• 1:1 personalized Financial Planning Sessions
• Student Debt Retirement Savings Match program
• Free snacks and refreshments in each office location