Citi/AAdvantage Digital Acquisitions Marketing Manager, Vice President

The Citi/AAdvantage Digital Marketing Manager will be responsible for the management of American Airlines (AA partner) digital marketing acquisition channels for the Citi AAdvantage Portfolio. He/she will lead end-to-end campaign management, strategy, and execution of acquisitions marketing campaigns, highly focused on digital acquisitions and growth.

The role will drive specific channel cards acquisitions such as AA.com, AA Online Booking Path, and the AA Mobile app, through prominent marketing communication and evaluating performance drivers to transform insights into recommendations to shape future acquisition strategies. The Digital Cobrand partner channel marketing manager will be responsible for delivering against business objectives and provide product marketing and customer experience leadership in a fast-paced environment.

This individual will maintain strong relationships with AA through day-to-day discussions in developing and negotiating acquisition strategies, such as targeting and channel engagement to achieve segment growth.

Keys to success will be developing and leveraging strong partnerships with internal teams, stakeholders and subject matter experts such as Decision Management, Marketing Investment, Product, Risk, Finance, Legal and Compliance.  Through frequent AA Partner interaction, the Cobrand Digital Acquisition Marketing Manager will influence the success of partner channel strategies in alignment with Citi’s goals.

Responsibilities:

• Partners with internal teams to ensure marketing campaigns are designed and executed flawlessly to meet business goals. Engaged in implementing test strategies, developing campaign schedules, business as usual (BAU) auditing, and applying critical thinking to identify and mitigate potential issues. Assesses for impacts and potential need for additional testing to ensure overall channel integrity.
• Collaborate with business partners to execute campaigns/initiatives that drive acquisitions growth and greater customer engagement.
• Make decisions and recommendations based on analytics.
• Identify and manage issues to resolution.
• Manage channel level account and expense forecasting, reporting and analysis.
• Assist with monthly budget reconciliation and marketing invoice processing to ensure proper vendor execution.
• Manage internal legal and creative reviews and approvals for marketing campaigns.
• Evaluate program performance to drive future strategies, optimize existing channel performance and identify opportunities for improved efficiency, effectiveness and customer experience.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

• 6-10 years of experience in Marketing and retail bank/financial services industry experience.
• Requires attention to detail, advanced project management skills, good communication and problem-solving skills.
• Demonstrated organizational skills and ability to manage multiple tasks/projects at once.
• Creative problem solving and sense of ownership.
• Solid communication, presentation and project management skills.
• Ability to work well under tight deadlines in a fast-paced and team-oriented environment.
• Strong proficiency with Excel and PowerPoint with an aptitude to quickly learn new systems, platforms and software
• Analytical skills required to report business results to management team
• Experience in managing partner relationships and/or external vendors
• Travel may be required up to 10%

Education:

• Bachelor’s/University degree, Master’s degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

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Job Family Group:

Marketing

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Job Family:

Marketing Program Management

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Time Type:

Full time

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Primary Location:

Irving Texas United States

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Primary Location Full Time Salary Range:

$114,720.00 - $172,080.00

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Most Relevant Skills

Please see the requirements listed above.

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Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

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Anticipated Posting Close Date:

Dec 01, 2025

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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

 

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