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Job Title:
Chief of Strategic Marketing and Enrollment Communications Manager
Department:
Nursing | College Administration
The Chief Strategic Marketing and Enrollment Manager is directly responsible for elevating the visibility, reputation and enrollment outcomes of The Ohio State University’s College of Nursing. This role will lead the development and execution of integrated enrollment management to attract and enroll high-quality applicants across undergraduate, graduate and continuing education programs. As a marketing and communications leader, the Chief Strategic Marketing and Enrollment Manager serves as a strategic advisor to the dean, and will guide the development and implementation of strategies, plans and campaigns. This leader oversees teams for enrollment and marketing and communications, unifying their work to support future and current students, faculty and staff, alumni, donors, funders, and peer institutions.
Reporting directly to the Dean of the College of Nursing, this individual is a strong leader who brings a combined understanding of enrollment and marketing and communications. They will collaborate closely with academic leaders, admissions teams, and university partners to support enrollment priorities and strategic marketing and communications. An analytical thinker, the Chief Strategic Marketing and Enrollment Manager will leverage data and marketing trends to inform data-driven decisions.
This role will:
Provide vision and strategy for student recruitment, admissions, enrollment and retention, developing an enrollment plan for the college
Create a cohesive student experience – from exploration to graduation and beyond
Develop and monitor metrics to assess enrollment funnel health, marketing ROI, and student success
Develop and implement a marketing and communications strategy and plan that aligns with the strategic goals and priorities of the college and supports the strategic imperatives of the university
Create messaging platforms that differentiate the college from its peers
Strengthen the college’s reputation and visibility through rankings, peer recognition, and storytelling around impactful outcomes, leveraging modern marketing and communications practices
Partner across the college to garner support for enrollment goals with academic and fundraising priorities
Manage budgets, vendor relationships, and resource allocation
Inspire and mentor cross-functional teams to foster collaboration and professional growth
Support cultural impact and efforts across the college
Provide counsel to the dean relative to executive communications
Ensure consistent, inclusive, and compelling communications across audiences
Minimum Education Required
Bachelor's degree or equivalent experience required. Master's degree preferred. 10 or more years of relevant experience in enrollment management, admissions, marketing, or related fields required.
Required Experience
At least 10 years of progressive leadership in marketing, communications or enrollment management, admissions, marketing, or related fields.
7+ years of progressive experience in marketing, enrollment management, or higher education leadership.
Proven success in developing and executing multi-channel campaigns and enrollment strategies.
Strong leadership, project management, and communication skills.
Desired Experience
- Experience in health care marketing or health sciences or nursing program recruitment
- Familiarity with online, hybrid, and campus-based program marketing
- Proven ability to innovate in digital storytelling and student enrollment
- Prior responsibility for marketing/enrollment budgets and strategic planning
Additional Information:
Function: Marketing/Communications
Subfunction: Marketing/Communications
Career Band: People Leader - Managerial
Career Level: M4
Target hiring range: $129,500 - $169,250
Location:
Heminger Hall (1069)
Position Type:
Regular
Scheduled Hours:
40
Shift:
First Shift
Final candidates are subject to successful completion of a background check. A drug screen or physical may be required during the post offer process.
Thank you for your interest in positions at The Ohio State University and Wexner Medical Center. Once you have applied, the most updated information on the status of your application can be found by visiting the Candidate Home section of this site. Please view your submitted applications by logging in and reviewing your status. For answers to additional questions please review the frequently asked questions.
The university is an equal opportunity employer, including veterans and disability.
As required by Ohio Revised Code section 3345.0216, Ohio State will: educate students by means of free, open and rigorous intellectual inquiry to seek the truth; equip students with the opportunity to develop intellectual skills to reach their own, informed conclusions; not require, favor, disfavor or prohibit speech or lawful assembly; create a community dedicated to an ethic of civil and free inquiry, which respects the autonomy of each member, supports individual capacities for growth and tolerates differences in opinion; treat all faculty, staff and students as individuals, hold them to equal standards and provide equality of opportunity with regard to race, ethnicity, religion, sex, sexual orientation, gender identity or gender expression.