SWBC is seeking a talented individual to be our Chief Marketing Officer (CMO), which is a senior executive level role responsible for leading SWBC’s enterprise-wide marketing strategy. This role collaborates with ownership and our division leaders to drive brand growth, market expansion, and customer acquisition through integrated marketing, sales alignment, and strategic communications. The CMO oversees all aspects of marketing operations, including digital strategy, brand management, and demand generation, ensuring alignment with corporate objectives.
Why You Will Love This Role
At SWBC, you’ll have the opportunity to shape and lead a dynamic, enterprise-wide branded marketing strategy that drives real business impact. As Chief Marketing Officer, you’ll collaborate across departments to influence brand growth, customer acquisition, and market expansion—while steering innovative digital campaigns and thought leadership initiatives. You’ll be empowered to build and mentor a high-performing team, foster strategic partnerships, and represent SWBC at key industry events. If you're passionate about driving measurable results and elevating brand presence in a collaborative, forward-thinking environment, this is the role for you.
Essential duties include the following:
- Develop and implement data-driven strategies to forecast market demand and identify growth opportunities.
- Participate in cross-functional collaboration across Marketing, Sales, Product Development, and Customer Success to drive revenue performance.
- Direct the creation and execution of multi-channel marketing campaigns to support customer acquisition, retention, and engagement.
- Oversee brand strategy, to ensure consistent messaging, visual identity, and value proposition across all platforms.
- Manage digital marketing initiatives including SEO/SEM, social media, email marketing, and performance analytics.
- Establish KPIs and reporting frameworks to measure marketing effectiveness, campaign ROI, and brand impact.
- Guide market research and competitive analysis to inform strategic decisions and product positioning.
- Build and mentor a high-performing marketing team, foster innovation, accountability, and execution excellence.
- Develop and manage relationships with external agencies, vendors, and marketing partners.
- Represent SWBC at industry events, civic functions, and strategic forums to promote brand awareness and corporate objectives.
- Perform other duties as assigned.
Serious candidates will possess the minimum qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or related field from an accredited institution; Master’s degree preferred.
- Minimum of fifteen (15) years of progressive marketing experience, including ten (10) years in executive leadership roles.
- Proven track record of developing and executing successful marketing strategies that drive measurable revenue growth.
- Strong analytical skills with experience in data-driven decision-making and performance optimization.
- Expertise in digital marketing, brand management, and customer acquisition.
- Exceptional communication, presentation, and interpersonal skills with experience engaging executive stakeholders.
- Demonstrated ability to lead and develop high-performing teams and manage cross-functional initiatives.
- Ability to travel locally and nationally as required.
SWBC offers*:
- Competitive overall compensation package
- Work/Life balance
- Employee engagement activities and recognition awards
- Years of Service awards
- Career enhancement and growth opportunities
- Leadership Academy and Mentor Program
- Continuing education and career certifications
- Variety of healthcare coverage options
- Traditional and Roth 401(k) retirement plans
- Lucrative Wellness Program
*Based upon employee eligibility
Additional Information:
SWBC is a Substance-Free Workplace and requires pre-employment drug testing.
Please note, SWBC does not hire tobacco users as allowed by law.
To learn more about SWBC, visit our website at www.SWBC.com. If interested, please click the appropriate apply button.