Chief, Global Strategy & Marketing, Anime Production

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

General Summary:

The Chief, Global Strategy & Marketing will play a key role in supporting execution of global strategy plans for anime content. This role will collaborate closely with cross-functional partners across Production, Marketing, PR, Licensees, Distributors, and IP owners to ensure cohesive, best-in-class global campaign activations through 360 marketing.

Key Responsibilities:

• Strategic Planning: Develop comprehensive marketing strategies and action plans to meet business objectives.
• Campaign Execution: Plan and implement multi-platform marketing initiatives.
• Social & Digital Marketing: Draft and schedule posts, engage communities, monitor trends, and create platform‑specific content (e.g., TikTok, Instagram Reels).
• Event & Asset Management: Coordinate and execute events, conventions, and trade shows. Develop promotional assets and copy, including press releases, advertisements, website content, and video materials.
• Analytics & Reporting: Conduct market research and analysis to identify target audiences and key customer insights. Track and evaluate the performance of marketing initiatives and refine plans as needed.
• Cross-functional Collaboration: Work closely with producers, IP owners, partners, and licensees to drive the execution of marketing campaigns.
• Project Management: Manage project timelines, budgets, and internal documentation.

Experience required:

• 2–3 years of proven experience in content, anime marketing, or the licensing industry.

Competencies we are looking for:

• Industry Knowledge: Deep familiarity with anime, its market, and its fanbase.
• Collaboration: Strong relationship-building and teamwork skills.
• Attention to Detail: Meticulous in managing campaigns and approvals.
• Adaptability: Ability to thrive in a fast-paced and sometimes ambiguous environment.
• Communication: Strong written and verbal communication skills in Japanese and English.
• Language Proficiency: Native-level Japanese and advanced English.
• Analytical Skills: Strong data analysis and information-gathering capability.
• Presentation Skills: Ability to create and deliver well-structured presentations.
• Critical Thinking: Willingness to challenge and debate important issues.
• Decision-Making: Clear thinking with the ability to make sound and timely decisions.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.