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Meaningful Work From Day One
Main purpose of this role is to deliver the KPIs - sales volume, sales revenue, distribution, visibility, coverage) for the Brown Forman portfolio in off-trade by leading the Key Account team and partnering with customers. As an outcome, the off trade customers will achieve the targets on volume, presence and prominence of BF brands and will become solid partners with BF Korea.
What You Can Expect
Strategy, Planning and Execution
- Define customer priorities and winning strategies following B-F Korea channel priorities
- Lead the annual, quarterly, monthly delivery planning by translating BF business strategy and plan into channel and customer level plan
- Deliver sales and brand strategy execution in the targeted channels and customers to keep the stores the best in class in presence and prominence
- Manage Off Trade budget ensuring that every activity is aligned to brand plans and delivers maximum return on investment in a BF compliant way
- Review strategy and plan execution against customer trends and bring ideas to make material impact on plans and growth
Leadership of Execution and Team Management
- Ensure that the team implements and evaluates trade programs to the required level of impact and effectiveness within the set timing and budgets
- Work closely with Marketing, Supply Chain and Finance, and other cross functions to ensure a seamless operation and collaborative approach to sales activities
- Manage, coach and develop a group of the key account managers to be ready for successful negotiation and sales call
- Execute regular and systematic trade visits with the key account managers for the assigned channels according to the work plan
- Communicate direction clearly and regularly to the team and motivate the team behind improving their role with support from Commercial Way and our goals to improve physical and mental availability
Account Management
- Establish and maintain effective business relationships with key customers, ensuring that B-F is recognized as the category expert and a responsive, professional business partner
- Develop the robust Join Business Plan to deliver mutual goal of BF and customers and lead a JBP process with customer
- Engage customer VITO and build solid partnership
- Lead annual contract negotiation to set the desired KPIs that is favorable for BF topline and bottomline
- Continually review plans to achieve sales targets weekly, monthly and quarterly
- Provide ROI analysis to management for material investments and all outlet contracts
- Provide regular communication of relevant information on channel competitor activity and category trends as well as highlights opportunities and threats to the business
What You Bring to the Table
- Hands-on experience and Joint Business Planning (JBP) experience with off-trade customers.
- People and team management experience
- Strong business acumen to define and deliver the commercial priorities
- Minimum 10 years of Sales experience with +5 years of field sales experience (esp. Hypermarket and CVS)
- Strong oral and written communications skills
- Excellent coach and developer of people
What Makes You Unique
- Experience from (Alcohol) Beverage / FMCG industry/Super premium channel/ Global company
- Effective English speaking and writing will be an advantage
Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
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Requisition Type:
Employee
Management Level:
Leader
Global Job Level:
L2
Number of Openings Available:
1