Channel Brand Manager - Government Services

Channel Brand Manager - Government Services

Position Overview:

As part of the global GN Hearing team, the Channel Brand Manager – Government Services is responsible for ensuring brand growth, consistency, and relevance for the ReSound brand within the U.S. Government Services channel. This role leads the development and execution of channel-specific product launch campaigns and integrated marketing programs that build awareness and preference with government customers, support retention and acquisition, and enable the channel to achieve its revenue and growth targets.

Partnering closely with Sales, Product Management, Marketing, and other internal stakeholders, the Channel Brand Manager translates GN’s growth strategies and market opportunities into impactful Government Services marketing and communication strategies. Acting as a strategic brand ambassador, this role ensures that ReSound shows up consistently and effectively across all Government Services marketing programs, materials, and customer touchpoints.

Essential Functions:

Product Launch Support and Material Development (50%)

Creative Development: Collaborate with internal stakeholders in the development of strategic product launch concepts and messaging, championing the needs and nuances of the assigned sales channels. Own the creation and tailoring of content and creative assets as needed to optimize performance in each channel.

• Ensure all marketing communications consistently reflect corporate and product brand standards and deliver core key messages.
• Write, edit, and proofread copy for print and digital launch communications for internal and external audiences.
• Plan, coordinate, and oversee the creative direction and execution of photo and video shoots from concept to completion, ensuring alignment with brand guidelines, marketing objectives, and overall campaign storytelling.

 Integrated Marketing Plans: Design and execute integrated, channel-specific marketing plans across a broad mix of tactics that support successful launches and “always-on” brand and demand objectives.

 Project Management:

• Oversee the coordination of diverse teams involved in planning, aligning, and executing to ensure timely and budget-friendly launch activities with effective communication.
• Manage distribution of sales collateral and point-of-sale materials for products, services, and business lines.
• Track projects against planned timelines and project budgets and proactively address risks and bottlenecks.

Digital Marketing Support (25%)

Digital Sales Enablement: Develop and project manage strategic digital campaigns and tactics that support sales goals, improve channel performance, and generate demand.

Content Development: Support product launches and “always-on” initiatives across digital channels and activities.

• Develop customer emails and coordinate distribution in conjunction with the Digital Team.
• Manage content for external websites by gathering, organizing, and implementing copy and images that reflect channel needs and messaging priorities.
• Manage and maintain internal SharePoint sites to ensure content accuracy, usability, and accessibility for all team members.
• Partner with cross-functional teams to plan, write, and distribute bi-weekly customer newsletters aligned with marketing, brand, and business goals.
• Develop content and support scheduling for social media channels, blogs, podcasts, and other digital platforms.
• Keep informed about new trends, tools, and opportunities in digital marketing and suggest improvements to current programs.

Event Marketing Support (25%)

Marketing Materials and Branding: Oversee the development of sales and marketing creative, messaging, and content for industry and local events, ensuring alignment with brand positioning, channel strategy, and campaign objectives.

Event Support: Collaborate with the Events Team to plan and manage customer events, ensuring proper coordination and timely delivery of marketing assets and communications, including on-site event support as needed to boost brand presence and customer engagement.

Required Skills:

• Demonstrated capability to work with self-motivation and take initiative, anticipating needs and resolving problems with minimal supervision.
• Effective collaboration and relationship-building skills, with the ability to engage and work effectively across functions and regions (US and globally).
• Skilled copywriting skills, with the ability to create persuasive, customer-centric content that enhances engagement and incites action.
• Demonstrated ability to manage multiple priorities and complex projects, with effective organization, prioritization, and follow-through.
• Sound judgment and the ability to prioritize stakeholder needs and market dynamics.
• Experience developing and managing direct and database marketing campaigns, including targeting, segmentation, and performance tracking.
• Experienced brand stewardship, including understanding of brand strategy, brand architecture, and how to ensure consistency across channels and touchpoints.
• Working knowledge of graphic design principles to provide clear conceptual art direction to internal teams and external partners.
• Experience in sales enablement and sales tool development, aligning marketing assets with the sales process and customer buying journey.
• Ability to design and execute integrated, multi-channel awareness, demand generation, and brand-building programs.
• Ability to assess the effectiveness of marketing activities using defined objectives, metrics, and feedback, and to recommend data-informed improvements.
• Extensive experience with PC programs including Microsoft Word, Excel, PowerPoint, and Outlook.

Required Qualifications:

Education:

• Bachelor's degree in Marketing, Communications, Business or related field         

 Experience:

• 4+ years of marketing experience in a B2B or B2B2C environment
• Experience in medical device or hearing industry

Pay Transparency Notice:

• The target annual compensation for this position can range from $85,000.00 - $100,000.00 with a discretionary bonus if you are an active employee as of the fiscal year-end.
• Compensation for roles at GN depends on a wide array of factors including but not limited to location, role, skill set, and level of experience
• To remain competitive, GN offers a competitive benefits package, including annual bonuses, health insurance, a 401(k) plan, and paid vacation and holidays

Working Environment:

Combination of office setting and remote (home-based) work. Tuesday, Wednesday and Thursdays are mandatory in-office days. 

Physical Demands:

Prolonged periods of sitting or standing at a desk/workstation are required. Regular use of phone, computer and email is essential. The employee must occasionally lift and/or move up to 15 pounds.

Position Type and Expected Hours of Work:

Full-Time: 40 Hours/Week

We encourage you to apply:

We highly value a mindset, motivation, and energy, that aligns with our core values, to not only ensure growth for you, but for your team and the wider GN organization as well.

We are committed to an inclusive recruitment process:

GN welcomes applicants from all backgrounds and applicants will receive equal consideration for employment. We make life sound better by developing intelligent sound solutions that transform lives through the power of sound, enabling you to hear more, do more & be more than you ever thought possible. Founded in 1869, GN group today has more than 6,000 employees. 

Disability Accommodation: 

If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please e-mail careers.us@gn.com or call 978-606-2210. This email and phone number is created exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only messages left for this purpose will be returned. Messages left for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response.

GN brings people closer through our advanced intelligent hearing, audio, video, and gaming solutions. Inspired by people and motivated by innovation, we deliver technology that enhances the senses of hearing and sight. We enable people with hearing loss overcome real-life problems, improve communication and collaboration for businesses and provide great experiences for audio and gaming enthusiasts.

We hope you will join us on this journey and look forward to receiving your application.