Category Marketing Specialist

Job Summary

The Category Marketing Specialist, Utility drives the Canadian marketing strategy for KEEN Utility, delivering an exceptional omni-channel experience while strengthening engagement and brand affinity with work-focused fans. In this role, you will execute the full marketing plan, manage an integrated broadcast calendar, and determine the marketing tactics required to support business success.

Working closely with the Canadian Go-To-Market Team, Global Online Team, and local stakeholders— including Sales, Marketing, Operations, and eCommerce—you will ensure the voice of the Canadian fan is represented across all channels. This role combines creativity and analytical insight, with responsibilities including monitoring sales trends, providing seasonal forecasts, and identifying opportunities to improve inventory productivity and profitability.

Essential Functions

Description

• Establish the vision and long-term strategy for the KEEN Utility category in Canada, ensuring alignment with overall business objectives.
• Manage the strategy and execution of integrated paid, earned, owned, and social marketing campaigns to promote KEEN Utility.
• Manage and maintain content on website (including SEO and SEM), email, social media, and events, ensuring content always meets current best practices.
•  Assist web team maintain content on website, email, social media, and events, ensuring content always meets current best practices.
• Assist with measuring and analyzing marketing metrics, including campaign results, conversion rates, and online traffic to improve future initiatives.
• Execute global launch plans for key brand stories and content, providing local and regional insights as needed.
• Leverage internal and external data sources, including digital analytics and market research, to generate actionable consumer insights.
• Maintain deep category and market knowledge, acting on trends, cultural moments, and consumer needs.
• Collaborate cross-functionally with Marketing, DTC, Sales, Customer Service, and eCommerce teams to ensure seamless campaign execution.
• Audit online and in-store campaigns, providing findings, recommendations, and insights to improve marketing effectiveness.

Please note this job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties responsibilities and activities may change at any time with or without cause.

Qualifications

• Bachelor's Degree in Communications, Marketing, or related field required.
• Minimum three (3) years experience in marketing in a B2C or agency environment.

Any equivalent combination of experience and education which clearly indicates the ability to perform the essential functions of the position may substitute on a year for year basis.

Knowledge, Skills, and Abilities

• Proficient in Microsoft Office, Adobe Creative Suite, CRM, and CMS software.
• Strong research skills with the ability to investigate industry trends and translate insights into strategic recommendations.
• Demonstrates a growth mindset, learning from past challenges and continually seeking to enhance skills.
• Ability to synthesize data and identify trends or extract key findings and turn them into actionable insights.
• Effective at managing multiple projects and delivering results under pressure.
• Skilled in analyzing campaign performance metrics to improve brand awareness and drive conversions.
• Excellent written and verbal communication skills.
• Working knowledge of SFCC, EMARSYS, Google Analytics, Privy, and JIRA along with the ability to function within it required.

Travel Required: Yes, up to 10% regional and national travel required.

Base Salary: $69,390 - $73,245

This range represents the low and high ends of this position's anticipated base salary range. The actual base salary will depend on numerous factors such as experience, knowledge, skills, and location. Our base salary is just one component of our competitive total rewards strategy, which includes numerous benefits and perks as well as specific health and welfare benefits.

Why Work at KEEN:  Driven by a passion for life outside, KEEN is a values-led, independently owned brand from Portland, Oregon, that’s on a mission to create original and versatile products, improve lives, and inspire outside adventure. Founded in 2003, KEEN launched a revolution in the footwear industry with the introduction of the Newport adventure sandal and has donated more than $18 million to non-profit organizations and causes around the world to promote responsible outdoor recreation, including conservation efforts to protect open spaces. KEEN strives to show the world through its products and its actions that a business for good can actually be good for business. By giving back, reducing impact, and activating communities and individuals to protect the places where we work and play, KEEN puts its values in motion and takes action to leave the world a better place.  

Fuerst Group, KEEN, and Chrome are equal opportunity employers.  We value an inclusive and diverse community. Qualified candidates of all backgrounds are encouraged to apply and will be considered without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.