Who You Are:
You are a well-rounded, highly analytical Category Manager who excels at translating data into compelling stories and actionable insights. You are an exceptional communicator (verbal, written, and visual) and a strong cross-functional partner who builds trust across teams.
You bring experience in retail category management and thrive in fast-paced, high-growth environments. You are naturally curious, creative, and strategic. You are equally comfortable diving deep into details and stepping back to see the bigger picture. You confidently build tools and analyses (e.g., in Excel) and deliver high-impact presentations to a range of audiences, including retailer partners, sales leaders, and internal stakeholders.
As an experienced CPG professional, you take ownership of initiatives from end to end. You are results-oriented are passionate about leading and motivating teams to achieve exceptional outcomes, consistently applying a growth mindset in everything you do.
The Task At Hand:
The Category Manager will lead category strategy and insights for Once Upon a Farm across the baby category, supporting our rapidly growing retail channels.
Key responsibilities include developing compelling, data-driven selling materials for category reviews and customer engagements, regularly presenting insights internally and externally (including travel to customer meetings), and serving as the subject matter expert on the baby category retail landscape to influence our strategies for profitable growth, as well as proactively identifying white space opportunities.
This role requires strong leadership, cross-functional collaboration, financial acumen, and advanced analytical capabilities. The Category Manager will play a critical role in driving category leadership, optimizing omnichannel distribution strategies, and delivering share growth and margin expansion across the business.
In This Role, You Will:
Establish Once Upon a Farm as a Category Captain and industry leader by delivering best-in-class insights, performance, and retailer partnerships
Lead our team and organization as the internal and external expert on the baby category, developing deep knowledge of shopper behavior, competitive dynamics, and whitespace opportunities
Build and maintain strong, strategic relationships with sales, retailers, brokers, and data partners to support sales objectives and reinforce our position as a trusted category partner
Be accountable in partnership with our sales team & broker partners to NEVER miss a reset opportunity, managing a robust and complete Category Review tracker across all categories and retailers
Partner closely with Sales to develop retailer-specific category reviews, strategies and joint business plans that align shopper and retailer needs with Once Upon a Farm’s growth objectives
Lead the development of best-in-class, data-driven sales materials, incorporating market trends, competitive dynamics, and recommendations across pricing, placement, promotion, and assortment
Translate category and consumer insights into clear, actionable recommendations that drive distribution, velocity, and household penetration
Proactively monitor industry trends and competitive activity to identify opportunities to strengthen Once Upon a Farm’s advantage in the market.
Deliver monthly scorecards and business updates, clearly articulating category performance, trends, and opportunities to drive accountability and engagement across retail and broker partners
Lead and contribute to cross-functional projects and initiatives as directed by Category Management leadership and the Executive Team
In This Role, You’ll Bring With You:
A bachelor’s degree in business or related fields
6-8+ years of industry experience within Consumer Packaged Goods/Fast Moving Consumer Goods
3+ years of Retailer Facing Sales Category Management experience in the food and or beverage industry
Expert knowledge of syndicated and panel data tools, including SPINS/Circana/Nielsen
Knowledge of Numerator, Stratum/M6, retailer portals a plus
Expert knowledge of Microsoft Suite, Outlook, Slack, and other professional platforms
Up to 30% travel required: Although this role is a remote work-from-home position, we “Farmers” do meet as a company and/or as a department a few times a year. Anticipate possible travel up to a few times each quarter
Exceptional organizational, communication, and time management skills
Extremely strong analytical skills
Must be able to establish and maintain strong internal and external working relationships
Genuinely passionate about improving childhood nutrition for a healthier and happier planet
Desire to contribute to a dynamic high-growth, purpose-driven work environment
Demonstrated ability to thrive in ambiguity while deeply understanding business needs.
Must reside in the United States to be considered for this position
Please note that visa sponsorship is not available for this position
Compensation:
Salaried, Full-Time Exempt
The anticipated salary range for this position is $120,000.00 to $140,000.00. The actual salary offer will carefully consider a few factors, including your skills, qualifications, experience, and location. Certain positions are eligible for additional forms of compensation such as bonuses, stipends, equity, and role-specific perks.
Additional:
Remote-first work environment
Annual Bonus
401(k) program + 4% company match after three months
New Hire Remote Life Stipend + annual Nourish and Nurture Allowance
Monthly Cell and Internet Stipend
Quarterly Farm-to-Fridge home deliveries and Employee Discounts
New Parents: Up to 18 weeks of paid Parental Leave, Baby Steps Back To Work, 3 months’ supply of Once Upon a Farm products, and breast milk shipping service and support for those who travel after birth for the duration of your breastfeeding journey
Unlimited Paid Time Off
Paid Volunteer Time
Paid Time Off to fulfill civic responsibilities, including jury duty and voting in local, state, and national elections
Medical Insurance for the employee is covered at 100% on select plans, with additional plan options at a reduced cost to the employee
Vision and Dental Insurance are covered at 100% for the employee and dependents
Life insurance
Flexible spending account and Health Savings Accounts for applicable plans
Employee assistance program (EAP)
All other benefits, leaves, and insurance as required by law, based on your specific residence
And so much more!