Campaign Manager (Gamification & Traffic-Driving Campaigns)

JOIN OUR TEAM!

At Couche-Tard/Circle K, our mission is simple: to make our customer’s lives a little easier everyday. You may have already stopped for coffee, refueling your car, or eating something on the go. Then, you know what Couche-Tard/Circle K is. We have grown into a successful global company with over 17,000 stores in 29 countries, serving almost 9 million customers every day. In total, approximately 149,000 people work in our stores and offices.  We make journeys easier by offering fast and friendly service. We care about our people and our communities, and we look for ways to uplift people first. Wherever your journey’s going, we can help you get there.   Are you ready to grow your career? Let's grow together!

Campaign Manager (Gamification & Traffic-Driving Campaigns)

________________________________________________________________________________________

Department: Global Marketing

Location: On site, Calgary (229 – 33rd Street NE, Calgary, Alberta);

THE ROLE

We are looking for a talented marketer to join our Global Marketing team and help bring our gamified experiences and traffic-driving campaigns to life across NA. In this role, you’ll collaborate with cross-functional and partners to deliver campaigns that engage millions of customers, drive store visits, and strengthen brand loyalty.  

• Lead the development of traffic-driving campaigns from concept to execution, working closely with internal teams and external agencies (creative, media, vendors)

• Coordinate with internal teams and external partners to build and optimize large-scale gamification programs (e.g. Rock Paper Prizes, 31 Days of Circle K, etc.)

• Analyze campaign performance and provide actionable insights to improve results YoY and ROI

• Manage creative assets, timelines, budgets, and approvals to ensure flawless execution

• Collaborate with analytics, legal, and operations teams to ensure campaigns are both compliant and impactful

WHAT YOU’LL DO

Want to start your career with us? Here's an overview of the main responsibilities of this position:

• Supports North American traffic-driving campaigns from concept to execution and post-analysis

• Develops campaign reports and performance insights to guide decisions and optimize results

• Collaborate with cross-functional teams (Marketing, Merch, Loyalty, Digital, Analytics, etc.) to ensure seamless execution

• Coordinate with brand partners, agencies, and internal stakeholders on campaign planning, creative assets and deliverables

• Build presentations and recap decks that clearly communicate strategy, performance, and learnings

• Gather and share market insights and feedback from regions (Business Units) to inform future campaigns.

• Contribute to problem-solving and day-to-day campaign management as needed

• Flexibility to collaborate across global teams and time zones

WHAT YOU’LL NEED

We want you to join our team! Here's what we're looking for:

Education:

• Bachelor’s degree in Marketing, Business, or a related field (MBA an asset, or equivalent experience).

Experience:

• 5–7 years of experience in marketing, business development, or campaign management.

Knowledge and skills:

• Proven ability to manage projects and collaborate across multiple teams and stakeholders.

• Experience supervising or mentoring at least one direct report, with strong leadership and coaching skills.

• Strong analytical mindset with the ability to interpret data and translate insights into action.

• Proficient in Microsoft Office (Excel, PowerPoint, Word) and comfortable working with BI tools.

• Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment.

• Positive attitude, adaptable, and collaborative, a true team player.

Language skills:

• Bilingualism an asset (Advanced French and English) both spoken and written, as the person will be required to work and communicate regularly in English while performing the tasks outlined above. Specifically, the role requires collaboration with global teams.

WHY YOU SHOULD WORK HERE:

At Couche-Tard/Circle K, we believe that our team members are the heart and soul of our business. When you join us, you're not just getting a job – you're becoming part of a vibrant community where your talents are valued, your growth is nurtured, and your contributions make a real difference. Here's why you'll love working with us:

Benefits package:

• Group Insurance Program: Stay healthy and happy! Our plan provides you with the flexibility to choose coverage that best meets your needs and add optional insurance (health and dental care, long-term disability, life insurance, health spending account)

• Pension Plan: Plan for your future and retire with peace of mind with our pension plan, helping you build a secure financial future.

• Share Purchase Plan: Invest in your future and share in our success with our employee stock purchase plan, allowing you to become a shareholder of Couche-Tard/Circle K.

• Paid Time Off: Recharge and rejuvenate with paid time off, including vacation days, sick days, and personal days to help you maintain a healthy work-life balance.

Additional Perks:

• Training and Development: Grow your skills and advance your career with access to ongoing training and development opportunities, including workshops, seminars, and online courses.

• Recognition and Rewards: We celebrate our team's achievements and milestones with a range of recognition programs, rewards, and incentives to show our appreciation for your hard work and dedication.

• Mentorship Program: Take your career to new heights with our mentorship program, where seasoned professionals provide guidance, support, and valuable insights to help you reach your full potential.

• Scholarship Program: Invest in your education and future success with our scholarship program, available not only to our employees but also to their children. We're committed to supporting your lifelong learning journey and empowering you to achieve your academic and career goals.

INTERESTED? You are only a few clicks away from joining an exceptional company! Visit our careers page at https://workwithus.circlek.com/ca/en to submit your application. We can't wait to hear from you!

At Couche-Tard/Circle K, we're committed to fostering an inclusive and diverse workplace where everyone is treated with respect and dignity. We welcome individuals from all backgrounds and walks of life to join our team and contribute their unique perspectives and talents.

We thank all candidates for their interest in this position. Please note that only selected candidates will be contacted for further steps in the hiring process.

#LI-LK1

Couche-Tard/Circle K values diversity and inclusion and aims to create a safe, accessible and rewarding workplace that showcases the unique contribution of our employees to the success of our business. As an employer, we are committed to employment equity, we encourage a wide variety of applications to ensure that we have a diverse workforce that is representative of the customers and the communities we serve. Accommodations are available upon request for applicants who participate in all aspects of the selection process.