Job Title : B&W Deputy Social Commerce Manager (Tiktok)
Location : Grha Unilever
About Unilever
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.
Main Responsibilities
The B&W Deputy Social Commerce Manager (TIktok) leads end-to-end store management and demand stream (affiliates & livestream) execution by managing product-promotion strategy and delivering high impact affiliate & livestream activations to drive GMV and conversion. The role ensures all store-related assets are well organized, compliant, and activation-ready, while enabling effective affiliate & livestream execution to drive engagement, conversion, and sales.
1. Store Ownership & Asset Management
Own and grow the relationship with Tiktok & external agencies.
Develop and execute joint business plans to drive sales, profitability, online visibility, and market share
Oversee daily store operations including shop maintenance, inventory control, budget management
Analyze performance data, consumer insights, and competitor movement to identify growth opportunities
2. Affiliate Management
Support TikTok affiliate execution by actively acquiring new affiliates, nurturing affiliate community, managing top creators, and supporting day to day content and campaign activities.
Maintain affiliate trackers and reports to monitor active affiliates and performance, flagging issues and opportunities to support growth in active creators and GMV
3. Livestream Activation Support
Understands the end to end livestream flow including product pinning, vouchers, flash sales, chat management, and real time monitoring.
Works closely with hosts, KOLs, or agencies to ensure strong product knowledge, selling flow, and on brand delivery
4. Quality, Compliance & Brand Consistency
Ensure all assets comply with brand guidelines, legal requirements, and platform specifications.
Conduct regular quality checks to maintain accuracy, consistency, and relevance of content.
5. Cross‑functional & External Collaboration
Work closely with Brand, dCommerce Operation Team, Content, Category, Media, and Supply teams to align priorities and timelines.
Coordinate with agencies, livestream hosts, and platform partners to manage asset updates and needs.
6. Governance & Continuous Improvement
Develop and optimize governance, workflows, and best practices for content and livestream activation.
Identify opportunities to improve asset efficiency, scalability, and livestream effectiveness.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.