Anticipated End Date:
2026-03-20Position Title:
Business Strategy Plan Director - Lead Generation & CRM IntegrationJob Description:
Business Strategy Plan Director - Lead Generation & CRM Integration
Location: This role requires associates to be in-office 3 days per week, fostering collaboration and connectivity, while providing flexibility to support productivity and work-life balance. This approach combines structured office engagement with the autonomy of virtual work, promoting a dynamic and adaptable workplace. Alternate locations may be considered if candidates reside within a commuting distance from an office.
Please note that per our policy on hybrid/virtual work, candidates not within a reasonable commuting distance from the posting location(s) will not be considered for employment, unless an accommodation is granted as required by law.
The Business Strategy Plan Director will serve as the Lead Generation & CRM Integration Leader and be responsible for designing and implementing lead generation programs to drive pipeline growth across all Growth verticals.
How you will make an impact:
Understands all aspects of the business and partners with executive leadership to define strategies and actions that drive pipeline growth through multi-channel lead generation programs.
Builds and manages the resources required to deliver a world-class lead generation function.
Establishes SLAs and KPIs to measure the impact of key programs.
Translates strategy into defined tactics, program/project priorities, and timelines, ensuring alignment with and attainment of enterprise strategic plans.
Documents strategic priorities, including external environment factors, market influences, shifting buyer demographics, and customer insight research initiatives.
Builds and leverages relationships to provide innovative solutions to complex business problems.
Proposes opportunities to improve results based on continuous needs assessment.
Responsible for the development implementation and monitoring of line of business planning and project activities.
Minimum Requirements:
Requires a BA/BS degree in a related field and a minimum of 10 years of related experience including prior leadership experience and 3 years of strategic planning; or any combination of education and experience, which would provide an equivalent background.
Preferred Skills, Capabilities, and Experience:
Master’s degree preferred.
Knowledge and experience in the products and services of the respective industry strongly preferred.
5–10+ years leading lead generation or sales teams, with 5+ years in healthcare/insurance and extensive collaboration with sales organizations preferred.
5+ years in the Salesforce ecosystem (CRM and lead gen tools), plus experience developing segmentation/targeting strategies and partnering with analytics teams on lead scoring, targeting algorithms, and/or AI preferred.
Experience developing strategic plans aligned with growth objectives, with the ability to partner with leadership to define strategy and translate it into actionable tactics and priorities preferred.
Experience driving cross-organizational projects and supporting business plan/strategy development, including responsibility for planning and project activities preferred.
Experience collaborating with cross-functional teams to lead execution of lead generation programs, including integrating marcom and CRM tools into the lead generation ecosystem preferred.
Experience designing processes and systems to support business needs, ensuring functional integration, and conducting cost/benefit analyses to support business changes preferred.
Experience improving intake processes for campaign prioritization, identifying issues and scope changes, and implementing best practices preferred.
Strong communication, relationship-building, and organizational skills, with the ability to manage multiple priorities, thrive in dynamic environments, and drive change preferred.
Proficiency in Microsoft Office (data analysis and presentations), SharePoint (document management), Salesforce.com, and marcom technology preferred.
For candidates working in person or virtually in the below location(s), the salary* range for this specific position is $146,608 to $219,912.
Locations: Illinois
In addition to your salary, Elevance Health offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). The salary offered for this specific position is based on a number of legitimate, non-discriminatory factors set by the company. The company is fully committed to ensuring equal pay opportunities for equal work regardless of gender, race, or any other category protected by federal, state, and local pay equity laws.
* The salary range is the range Elevance Health in good faith believes is the range of possible compensation for this role at the time of this posting. This range may be modified in the future and actual compensation may vary from posting based on geographic location, work experience, education and/or skill level. Even within the range, the actual compensation will vary depending on the above factors as well as market/business considerations. No amount is considered to be wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
Job Level:
Director EquivalentWorkshift:
1st Shift (United States of America)Job Family:
BUS > Strategy, Planning & ExecutionPlease be advised that Elevance Health only accepts resumes for compensation from agencies that have a signed agreement with Elevance Health. Any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Elevance Health.
Who We Are
Elevance Health is a health company dedicated to improving lives and communities – and making healthcare simpler. We are a Fortune 25 company with a longstanding history in the healthcare industry, looking for leaders at all levels of the organization who are passionate about making an impact on our members and the communities we serve.
How We Work
At Elevance Health, we are creating a culture that is designed to advance our strategy but will also lead to personal and professional growth for our associates. Our values and behaviors are the root of our culture. They are how we achieve our strategy, power our business outcomes and drive our shared success - for our consumers, our associates, our communities and our business.
We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.
Elevance Health operates in a Hybrid Workforce Strategy. Unless specified as primarily virtual by the hiring manager, associates are required to work at an Elevance Health location at least once per week, and potentially several times per week. Specific requirements and expectations for time onsite will be discussed as part of the hiring process.
The health of our associates and communities is a top priority for Elevance Health. We require all new candidates in certain patient/member-facing roles to become vaccinated against COVID-19 and Influenza. If you are not vaccinated, your offer will be rescinded unless you provide an acceptable explanation. Elevance Health will also follow all relevant federal, state and local laws.
Elevance Health is an Equal Employment Opportunity employer, and all qualified applicants will receive consideration for employment without regard to age, citizenship status, color, creed, disability, ethnicity, genetic information, gender (including gender identity and gender expression), marital status, national origin, race, religion, sex, sexual orientation, veteran status or any other status or condition protected by applicable federal, state, or local laws. Applicants who require accommodation to participate in the job application process may contact elevancehealthjobssupport@elevancehealth.com for assistance. Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws, including, but not limited to, the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act.
Prospective employees required to be screened under Florida law should review the education and awareness resources at HB531 | Florida Agency for Health Care Administration.