Description -
Job Summary
• This role is responsible for analyzing and enhancing digital content quality, using advanced expertise to audit and improve content based on insights and data. The role also involves negotiating and implementing content deals, conducting tests and experiments for content optimization, staying updated on content marketing trends, and developing KPIs and framework for performance measurement. Additionally, the role manages content flow, ensures legal compliance, and fosters productive relationships while providing mentorship to lower-level employees.
Responsibilities
• Analyzes the use of digital content and design and takes steps as necessary and affordable to improve content quality, including architecture, messaging, and design.
• Applies advanced subject matter expertise to gather and use insights, data, persona, and customer journey to audit existing content and fill gaps.
• Exercises independent judgment to negotiate, manage and implement syndicated content deals with second party and key industry organizations.
• Conducts A/B tests, focus groups surveys etc. and experiments to optimize content elements, such as headlines, visuals, for better conversion rates.
• Monitors content marketing trends and emerging technologies to keep the company's content strategy fresh and innovative.
• Develops KPI analysis to assess content performance measurement framework.
• Manages design and execution of initiative flow to map out an overview of how the content flows across the total initiative, including nurture tools and initiatives.
• Ensures that all content complies with legal and regulatory requirements, such as copyright and privacy laws.
• Develops and builds productive internal-external working relationships and participates in providing mentorship and guidance to lower-level employees.
Education & Experience Recommended
• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 7-10 years of work experience, preferably in persona, customer journey and editorial content development, or a related field.
Preferred Certifications
NA
Knowledge & Skills
NA
Cross-Org Skills
• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity
Impact & Scope
• Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.
Complexity
• Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.
Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.
The pay range for this role is $105,050 to $161,800 USD annually with additional
opportunities for pay in the form of bonus and/or equity (applies to United
States of America candidates only). Pay varies by work location, job-related
knowledge, skills, and experience.
Benefits:
HP offers a comprehensive benefits package for this position, including:
* Health insurance
* Dental insurance
* Vision insurance
* Long term/short term disability insurance
* Employee assistance program
* Flexible spending account
* Life insurance
* Generous time off policies, including;
* 4-12 weeks fully paid parental leave based on tenure
* 11 paid holidays
* Additional flexible paid vacation and sick leave (US benefits overview
[https://hpbenefits.ce.alight.com/])
The compensation and benefits information is accurate as of the date of this
posting. The Company reserves the right to modify this information at any time,
with or without notice, subject to applicable law.
Job -
MarketingSchedule -
Full timeShift -
No shift premium (United States of America)Travel -
Not SpecifiedRelocation -
NoEqual Opportunity Employer (EEO) -
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).
Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.
For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"