Business Manager SG & MY - Retail Wound Care

Business Manager MY & SG - Retail Wound Care based in Kuala Lumpur

Life Unlimited. At Smith+Nephew, we craft and manufacture technology that takes the limits off living.  

The Business Manager is responsible for driving brand visibility, consumer conversion, and sales growth at the point of sale across pharmacy channels. The role focuses on trade strategy development, in‑store execution excellence, distributor collaboration, training and pharmacy chain engagement, ensuring strong return on investments while aligning with overall commercial and brand objectives.

Create and implement a business strategy for the assigned market and drive activity towards this goal in line with the overall business objectives for Malaysia & Singapore.

Develop a good working relationship with Channel Partners/Distributors and help them grow through Pharmacist training/education, set/implant planning, and New Product Launches.

He/she needs to understand internal process and execute steps to contribute a successful launch of New Products and product positioning. This role needs to coordinate with internal and external stakeholders to review current market trends to propose new business ideas that can improve revenue & margins.

He/ She identify and support deal execution including due diligence coordination and maintaining pipeline reports, market mapping and trackers.

What will you be doing?

• Sales achievement of assigned business unit
• Achieve budgets for the assigned product portfolio.
• Report on business prospects, competitor activities, market trends and sales performance within the assigned markets.
• Develop and implement channel-specific trade marketing strategies for pharmacies (chain and independent) aligned with brand and commercial priorities.
• Design and execute annual and quarterly trade plans, including promotions, launches, merchandising standards, and visibility initiatives.
• Ensure excellence in in-store execution (planogram compliance, POSM deployment, promo mechanics, secondary displays).
• Drive sell-out performance through effective consumer activation and shopper‑led initiatives.
• To do risk assessments, analysis, and evaluation of customer needs. Interface with business unit partners and corporate functions on new opportunity evaluation and screening.
• Partner closely with distributors and sales teams to translate trade plans into executable actions at store level.
• Assist with coordinating deal execution process, including due diligence activities on potential targets and transactions.
• Customize promotional mechanics, assortments, and activation plans to meet chain-specific requirements.
• Work collaboratively with Key Account Managers (KAMs) to support chain pharmacy strategies (e.g., Guardian, Watsons, and local chains).
• Lead trade readiness for new product launches, ensuring full alignment across sales, marketing, and distributors.
• Ensure correct product positioning, pricing ladders, shelf placement, and pharmacist communication for New Product Launch
• Develop and deploy pharmacy-focused brand activations, pharmacist engagement programs, and consumer promotions.
• Lead creation and deployment of POSM, merchandising assets, promotional materials, and in-store events.
• Manage trade marketing and A&P budgets allocated to the pharmacy channel.
• To achieve sales through effective customer management along with Channel partners using agreed business plans.
• Provide feedback on business processes as they relate to sales activities and processes.
• Analyze sell-in, sell-out, promotion performance, and market trends within the pharmacy channel.
• Monitor competitor activity, pricing, visibility, and promotional intensity.
• Translate insights into actionable recommendations for sales teams.
• Follow-up with customers to ensure satisfaction with products and/or services provided.
• Support training of distributor sales teams and promoters on product knowledge, merchandising standards, and promotion mechanics.
• Maintain high level of knowledge on the assigned product range, roadmaps, competitor product, pricing, market share and key product differentiation. Report on business prospects, competitor activities, market trends and sales performance within the assigned markets.
• Ensuring that marketing activities are suitably followed up within the assigned market and that the investment of the business is returned via the sales effort. To contribute to the forward strategy of the assigned business as defined by the Manager.
• Assist in the preparation of monthly and quarterly business reporting requirements and in the annual budgeting processes.
• Overall management of indirect (channel partner/distributor) sales personnel.
• Continually develop excellence in product and technique knowledge, and selling skills of the team, by continual coaching and training during field visits as well as drawing on other resources within the company.
• Assure consistent high level of distributor capabilities to serve and develop customers in the assigned geography.
• Create and execute on detailed sales plan to achieve revenue objectives.
• Maintain monthly inventory and sales forecasting.
• Ensure distributors complete all compliance training modules/requirements within the set timeframes.
• Develop and implement brand execution, activations, advertising, promotion for the deployment of the brand marketing plan
• Drive consumer demand for the brand through the deployment of different marketing mix in both online and offline store.
• Lead in-store brand activities, promotion deployment, POSM development, marketing collaterals, brand events and related operational activities.
• Responsible in managing brand budget. Monitor and control A&P expenditure within budget allocations.
• Lead on-going analysis and review of brand performance, promotional programs and competitive information, category trend and consumer preference and behaviour.
• Digital marketing activations (social media, websites, ecommerce, analytics) to drive consumer brand equity and demand.
• Provide technical and sales training to new/ junior sales personnel of distributors.
• Continually develop excellence in product and technique knowledge, and selling skills of the team, by continual coaching and training during field visits as well as drawing on other resources within the company.
• To always act in a responsible manner to avoid risk to self or to the company and comply with the workplace safety and health and security policy.
• Any other duties involved within the role and/ or the tasks as assigned from time to time.

What will you need to be successful?

Success in the role will requires a combination of technical knowledge, soft skills, and a deep understanding of both the business and service-providing sides of an organization.

Successful candidates would need the following:

• Bachelor's degree in any field
• 5–8 years of experience in Trade Marketing, preferably within pharmacy, FMCG, OTC, or healthcare-related sectors
• Extensive Retail Experience in Chain Pharmacies with proven track record in managing relationships with major pharmacy chains such as Guardian and Watsons or local chains. Experience in negotiating and executing Trading Terms Agreements (TTAs) with central HQs.
• Proven hands-on experience in pharmacy trade marketing execution (promotions, POSM, launches, in-store activation)
• Experience working with distributors and key account management is preferable
• Exposure to modern trade and pharmacy retail environments is essential
• Strategic Business Planning -Capability to develop and implement comprehensive business strategies to achieve sales targets and brand growth. Experience in budgeting, forecasting, and P&L management to drive profitability.
• Proficiency in conducting market trend analyses and competitor benchmarking to inform strategic decisions.
• Familiarity with modern trade channels and retail marketing strategies to enhance brand visibility and consumer engagement.
• Effective Communication and Negotiation Skills