Business Development Representative, Public Sector

The Business Development Representative (BDR) will play a critical role in expanding Spring Health’s footprint within the public sector, including federal, state, and local government agencies, public education systems, labor and trust, and other mission-driven institutions.

This role requires a thoughtful, research-driven approach to prospecting, with an understanding of government structures, procurement processes, and stakeholder mapping. You will work closely with Marketing and Account Executives to identify, engage, and qualify opportunities within a complex and highly impactful buyer landscape.

This position will be a key driver of growth in a strategic segment for Spring Health, offering high visibility and the opportunity to shape how we bring mental healthcare solutions to public servants and communities at scale. This full time, hybrid position requires working out of our NYC office 3x a week at 60 Madison Ave.

Where you’ll work:  We’re in the office 3 days a week at 60 Madison Ave, NYC

The Details: This is a 40-hour-per-week, hourly (non-exempt) role with a standard schedule of 8:30 AM – 5:00 PM (includes a 30-minute unpaid lunch break), Monday through Friday

What you’ll be doing:

• Develop and execute targeted outbound strategies to engage public sector organizations, including government agencies, municipalities, and public institutions
• Research and map complex organizations to identify key stakeholders, decision-makers, and influencers (e.g., HR leaders, benefits administrators, procurement officers)
• Prospect into public sector accounts through a combination of email, phone, LinkedIn, and other strategic outreach channels
• Generate qualified, sales-ready meetings for Account Executives using Spring Health’s qualification criteria
• Partner closely with Marketing to refine messaging and campaigns tailored to government and mission-driven audiences
• Maintain accurate CRM data and provide detailed discovery notes to support deal progression
• Continuously test, learn, and iterate on outreach strategies specific to longer sales cycles and procurement-driven environments
• Build foundational knowledge of public sector buying processes, RFP cycles, and compliance considerations

What success looks like in this role:

• You consistently achieve targets for qualified meetings and pipeline generation within public sector accounts
• You demonstrate the ability to navigate and engage multi-stakeholder, complex organizations
• You develop a strong understanding of government procurement cycles and buying behavior
• You collaborate effectively with cross-functional teams to refine go-to-market strategies for this segment
• You bring creativity and persistence to breaking into traditionally hard-to-reach public sector accounts
• You continuously improve your messaging and outreach based on data and feedback

What we expect from you:

• 3–12 months of professional or internship experience (experience with public sector, government, or highly regulated industries is a plus)
• Strong interest in selling into government, education, or mission-driven organizations
• Ability to conduct structured research and navigate complex organizational hierarchies
• A creative and persistent approach to outbound prospecting across multiple channels
• High coachability and a strong desire to grow into a strategic sales role
• Data-driven mindset with the ability to measure and improve outreach performance
• Strong organizational skills and attention to detail
• Excellent written and verbal communication skills, with the ability to tailor messaging to diverse stakeholders
• Ability to work out of our NYC office 3x a week
• You are able to work 40 hours per week with a standard schedule of 8:30 AM – 5:00 PM (includes a 30-minute unpaid lunch break), Monday through Friday

The target hourly rate for this role is $31.97 per hour, and is part of a competitive total rewards package including benefits, variable commission. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay. 

Benefits provided by Spring Health:

Note: We have even more benefits than listed here and below, your recruiter will provide more in-depth information as you continue in the interview process. Benefits are subject to individual plan requirements and eligibility criteria.

• Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
• Employer sponsored 401(k) match of up to 2% for retirement planning
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
• We offer competitive paid time off policies including vacation, sick leave and company holidays.
• At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
• Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals. 
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
• Access to Wellhub,  which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
• Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
• Up to $1,000 Professional Development Reimbursement a year.
• $200 per year donation matching to support your favorite causes.