Interface Systems is hiring a BDR Manager to lead our outbound function. This is a player-coach role with a clear priority order. The person in this seat coaches our two Business Development Representatives to proficiency, owns the outbound system and tech stack end-to-end, and carries a small strategic-accounts quota focused on executive-level outreach into our highest-priority target accounts.
This is not a traditional people-management role. With a team of two, the work is deeply hands-on — reviewing sequences before they launch, sitting in on NAE handoff conversations, building the Apollo and Clay workflows our BDRs run in, and raising the ceiling on research and messaging quality every week. The outbound pyramid at Interface is a system that needs to be built, and this person builds it.
The BDR Manager partners with the VP of Sales on outbound strategy and owns day-to-day execution. Direction is set collaboratively. Execution, architecture, and playbook evolution sit with this role.
Role Structure
This role has three pillars, listed in explicit priority order:
Coach the BDR team. Develop Mark and William into the strongest outbound representatives in the security industry. Weekly 1:1s, daily standups, sequence review, research quality review, NAE pairing review, and ongoing enablement.
Own the outbound system. Build, maintain, and evolve the Interface outbound motion. Apollo sequence architecture, Clay enrichment workflows, Sales Navigator saved searches, ICP targeting logic, RIQ messaging library, BDR onboarding curriculum, and the enablement content that supports all of it.
Carry a small strategic-accounts quota. A small number of qualified meetings per month on named Tier 1 strategic accounts where executive-to-executive outreach or warm-path activation is the right motion. This work is qualitatively different from what Mark and William do day-to-day, and it serves the coaching pillar — your Tier 1 sequences, research, and outreach are visible to the team as living examples of the motion.
When conflicts arise between these pillars, coaching and system ownership take precedence over personal pipeline. Personal prospecting is part of the role, not the point of the role.
Coaching and Enablement
Run weekly 30-minute 1:1s with each BDR covering pipeline, development, and account planning.
Establish and run a daily 15-minute team standup focused on activity commits, research priorities, and blockers.
Review all new outbound sequences, email copy, and LinkedIn messaging before launch against the RIQ framework and Interface voice standards.
Conduct weekly research quality reviews on target account briefs, Clay enrichment outputs, and Sales Navigator list builds.
Run weekly NAE pairing reviews with each NAE-BDR pair to assess handoff quality, meeting brief quality, and the feedback loop between the two roles.
Host a monthly deep-dive account planning session with each BDR on their Tier 1 and Tier 2 accounts.
Bring one to two new techniques per month from the broader GTM community into team practice. Test, iterate, adopt, or kill.
Outbound System Ownership
Own Apollo.io as the primary outbound platform. Design and maintain sequence architecture across tiers and verticals. Maintain sender hygiene and deliverability.
Own Clay enrichment workflows for target account research and list building.
Own Sales Navigator saved searches. Build prescriptive searches the BDRs run against, by vertical and tier.
Build and maintain the RIQ (Research-Insight-Question) messaging library across Interface's priority verticals (retail, QSR, C-store, automotive, hospitality, franchise multi-site).
Own the BDR onboarding curriculum and ramp plan for future hires.
Adhere to Salesforce data hygiene.
Partner with Marketing on demand-gen-to-outbound handoff workflows and content needs.
Personal Strategic-Accounts Prospecting
Prospect into named Tier 1 strategic accounts requiring executive-to-executive outreach, warm-path activation through Interface’s executive network or MSD Capital, or complex multi-threaded pursuits where BDR-tier prospecting is not the appropriate motion.
Share all personal sequences, research, and outreach with the team as live examples of the motion.
Hand qualified meetings off to the appropriate NAE using the same brief format the BDRs are held to.
Reporting and Cross-Functional
Report pipeline sourced, meeting quality, sequence performance, and team development progress to the VP of Sales weekly.
Partner with the VP of Sales on quarterly outbound strategy, hiring decisions, and system investments.
Required
3+ years of B2B outbound sales or business development experience, with at least 2 years in an outbound-led motion where 100% of pipeline came from cold or warm outreach rather than inbound or marketing-sourced leads.
Demonstrable experience running email and LinkedIn-led outbound programs. Must be able to speak to specific sequence structures built, messaging frameworks used, and measurable outcomes delivered.
Proficiency with Apollo.io, including sequence architecture, sender configuration, and workflow automation. Ability to learn and operate modern outbound tooling (Clay, Sales Navigator, Salesforce, Microsoft stack).
Experience coaching, mentoring, or leading other BDRs or SDRs. Can be formal management experience or senior IC with proven pod lead or peer coaching responsibilities.
Strong written communication. Able to model the messaging quality the role is responsible for teaching.
Comfortable building from scratch. This role does not inherit a functioning system.
Preferred
Prior experience selling or leading BDR teams in managed security, physical security, alarm, video surveillance, or access control.
Experience prospecting into multi-site enterprise or franchise accounts across retail, QSR, hospitality, C-store, or automotive verticals.
Experience in recurring revenue / MRR business models and selling managed outcomes rather than point products.
Prior experience building or significantly rebuilding a BDR or outbound system from scratch, including tech stack selection, process design, and onboarding curriculum.
Other Requirements
Successful completion of a background screening process.
Ability to travel up to 15% for team offsites, customer-adjacent events, and industry trade shows.
This role sits at the center of Interface's go-to-market transformation. The BDR function is being rebuilt from the ground up, and the person in this seat has real authority to shape how it works. Direct access to the VP of Sales, a clear strategic mandate, and genuine ownership of the outbound system and playbook.
Interface is a PE-backed managed security MSP with a 40-year track record and a modernization agenda. The GTM organization is investing in people, tooling, and process maturity. This is a role for someone who wants to build, not maintain.
Interface Systems is an Equal Employment Opportunity employer - all qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Such action shall include, but not be limited to the following: Employment, upgrading, demotion, or transfer, recruitment, or recruitment advertising; layoff or termination; for rates of pay or other forms of compensation; and selection for training, including apprenticeship.
If you need assistance or an accommodation in completing this application or during any phase of the interview process due to a disability, please contact us at recruiting@interfacesys.com. Any information will be treated as confidential and only used for the purpose of determining an appropriate accommodation as part of the recruiting process.