Business Development Consultant (Contract)
Marketing Agencies & Publishers
SUMMARY
Company: TextUs
Type: Contractor (1099) convertible to full-time (W2) based on performance
Hours: 20 hrs/week with flexibility to scale up based on performance
Location: Remote (U.S. time zones preferred)
Reports to: SVP Revenue
ABOUT TEXTUS
TextUs is the leading SMS platform that enables marketers and sellers to increase engagement with prospects and customers 5-10X over email ultimately driving significantly increased pipeline creation and higher win rates.
We’re looking for a contract Business Development Consultant to accelerate our growth with performance marketing agencies and publishers. These segments rely heavily on email marketing to drive engagement and revenue. By adding TextUs as a complementary SMS messaging channel, these companies can expect to increase campaign conversion rates 2-3X and meaningfully differentiate themselves versus the competition.
THE OPPORTUNITY
You’ll be the rainmaker for our agency & publisher motion: building targeted lists, running multi‑channel outreach, generating/qualifying leads, and setting up high‑quality meetings for AEs to manage/close. This could lead to a full-time (W2) role based on your performance and fit with the sales team.
CORE RESPONSIBILITIES
- Market Mapping & Targeting:
- Define and continuously refine ICPs across performance marketing agencies and digital content creators/publishers.
- Build tiered target lists (A/B/C) with decision-makers (Founders, Partner/VP Growth, Head of Partnerships, Publisher Ops).
- Lead Generation:
- Execute daily multi‑channel prospecting (email, phone, LinkedIn, SMS).
- Craft and test sequences, call talk tracks, and short-form value props tailored to agencies/publishers.
- Maintain consistent activity volume and quality.
- Qualification & Meeting Setting:
- Conduct discovery to confirm fit (pain, impact, decision process, timeline, stakeholders, budget alignment).
- Book, confirm, and pre‑brief AEs for discovery/demos; share account notes, context, and desired outcomes.
- Reporting, Process & Hygiene:
- Keep CRM spotless: contacts, activities, notes, stages, and next steps.
- Weekly reporting on funnel metrics; share insights on messaging tests, objections, competitive notes.
- Collaborate with Marketing on outreach copy, one‑pagers, and case studies specific to agencies/publishers.
WHAT YOU’LL BRING
- 5+ years of experience as a BDR or AE in MarTech/AdTech selling to agencies and publishers using a predominantly outbound demand generation motion.
- Fluent in multi‑threaded, multi‑channel outbound; excellent concise copywriting.
- Tools: CRM (Salesforce), sales engagement (Hubspot), LinkedIn Sales Navigator, data providers (e.g., ZoomInfo), scheduling tools.
- High ownership as a contractor: reliable cadence, disciplined documentation, proactive communication.
SUCCESS METRICS (KPIs)
- Outreach cadence: daily multi‑touch activity
- New demos or discovery calls: 5 meetings per week
- Opportunities created: 10 opportunities per month
- Pipeline influenced: $250k ARR per month
- Data hygiene SLAs: notes/next steps logged within 24 hours; 100% stage accuracy
CONTRACT STRUCTURE & COMPENSATION
- Engagement: 3 month contract, with option to extend or convert to full-time employment based on performance.
- Comp: $100 per meeting completed and 3% of closed ARR
- Equipment: You provide your own laptop, headset, and reliable connectivity.
- Availability: Core collaboration hours overlapping U.S. EST; attend weekly pipeline reviews and AE deal syncs.
- Confidentiality & Compliance: Standard NDA; adherence to all messaging and data‑privacy requirements.