• Drive planning and forecasting
o Coordinate the annual budget and regular forecasts for the region, together with Sales, Marketing and Regional Finance.
o Consolidate input from markets and ensure alignment with regional and Group guidelines.
o Analyse sales volumes, prices, mix and margins, highlighting risks and opportunities.
• Manage sales and commercial performance
o Prepare monthly management reporting on sales, margin and key commercial KPIs by country, customer, channel and product group.
o Perform variance analysis versus budget, forecast and last year, explaining the key drivers (price, volume, mix, rebates, FX, cost of sales).
o Provide regular insights to management and Sales on customer and product profitability, discount structures and campaign performance.
• Act as a business partner to Sales and management
o Serve as a financial sparring partner for Sales Managers, Key Account Managers and Regional Management.
o Support pricing decisions, contract negotiations, tenders and commercial agreements with fact based analysis.
o Translate financial figures into clear messages and recommendations for non finance stakeholders, and constructively challenge commercial assumptions.
• Support cost control and OPEX management
o Monitor and challenge commercial and administrative OPEX for the region (e.g. sales, marketing, distribution, travel).
o Support budget owners in planning, tracking and optimising their cost base.
o Identify efficiency opportunities and support cost improvement initiatives.
• Contribute to projects and ad hoc analysis
o Prepare and review business cases for commercial initiatives (new products, markets, campaigns, pricing projects).
o Conduct ad hoc analysis on topics such as customer portfolio optimisation, channel mix and profitability improvement.
o Participate in regional and cross functional initiatives related to pricing, margin improvement and system changes.
• Improve processes, systems and data quality
o Ensure accuracy, consistency and timeliness of management reporting in line with ROCKWOOL standards.
o Contribute to the continuous improvement and simplification of reporting, forecasting and analysis processes.
o Work with ERP and BI tools to automate and improve reporting, and safeguard the quality of sales, pricing, customer and product data.