Candidates who reside within 50 miles of the following locations may be asked to work in person on a hybrid schedule (three days per week): Bloomfield, CT, Chattanooga, TN, Denver, CO, St Louis, MO, or Scottsdale, AZ.
Role summary
This position is responsible for managing the marketing communications and channel strategy and execution of comprehensive communications plans across initiatives that affect health care providers and internal provider-facing teams.
Responsibilities
- Assess core initiatives that affect providers, outlining communication dependencies, risks, mitigation options, tactics, timelines, resources, and costs.
- Participates in project meetings as a provider marketing and communication subject matter expert.
- Advises and works alongside key matrix partners to build optimal provider-focused messaging, content and channel strategies.
- Creates marketing playbooks for channel engagement as appropriate.
- Understands emerging technologies and the opportunities they provide to enhance communications processes and best practices.
- Leans toward newer or less leveraged channels as appropriate to test and learn new placement opportunities and dynamic new ways of engaging providers.
- Supports partners in the development of internal and external marketing communication strategies, plans, and tactics in support of critical projects and initiatives.
- Supports team in planning a wide variety of communications to build provider value through transparency, point of view and reaching providers where they are.
- Maintains understanding of business/program goals, objectives, impacts, and processes to offer unique provider communication and marketing solutions that plug in at the right time and the right place to impact change.
- Partners with content strategy team to ensure communications and materials are consistent with the Cigna text standards, brand, and meet national and state legal and regulatory requirements.
- Collaborates with the cross-audience communication teams to build integrated communications journeys.
- Collaborates with internal partners to ensure communication development objectives are met and tie back to overall project goals, provider adoption goals, and organizational goals.
- Consults on review of a wide range of communications to ensure adherence to channel best practices and content and message alignment.
- Manages multiple projects simultaneously.
- Monitors and evaluate results to adjust and change course as needed and suggest improvements and enhancements related to flow of information.
- Identify areas where we can better optimize the medium of delivery (letter to email, in person to video) and support the team on strategic transition.
- Attend provider listening sessions as appropriate.
- Explore potential moments of provider goodwill and how to craft an engaging story to surround (doctor’s day, nurse’s week).
- Performs other duties as assigned or identified.
Requirements
- Bachelor’s degree in marketing or communications.
- 7+ years in of marketing or communications experience.
- Experience with the provider audience.
- Experience with value proposition development and alignment preferred.
- Creativity and the willingness to bring new ideas to the Provider space.
- Strong project management, communication, and presentation skills.
- Strong writing and proofreading skills.
- Ability to connect people and bring resources together to get things done.
- Ability to work independently and proactively, using critical thinking and problem-solving skills.
- Ability to prioritize multiple projects in a fast-paced environment to meet deadlines.
- Strong business acumen.
- Strong peer and leader relationship management skills to foster collaboration, value others’ perspectives, negotiate, influence, and gain support and buy-in.
- Proficiency in Microsoft Office applications.
If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.
For this position, we anticipate offering an annual salary of 113,600 - 189,400 USD / yearly, depending on relevant factors, including experience and geographic location.
This role is also anticipated to be eligible to participate in an annual bonus plan.
At The Cigna Group, you’ll enjoy a comprehensive range of benefits, with a focus on supporting your whole health. Starting on day one of your employment, you’ll be offered several health-related benefits including medical, vision, dental, and well-being and behavioral health programs. We also offer 401(k), company paid life insurance, tuition reimbursement, a minimum of 18 days of paid time off per year and paid holidays. For more details on our employee benefits programs, click here.
About The Cigna Group
Doing something meaningful starts with a simple decision, a commitment to changing lives. At The Cigna Group, we’re dedicated to improving the health and vitality of those we serve. Through our divisions Cigna Healthcare and Evernorth Health Services, we are committed to enhancing the lives of our clients, customers and patients. Join us in driving growth and improving lives.
Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.
If you need a reasonable accommodation to complete the online application process, please email seeyourself@thecignagroup.com for assistance. Please note that this email inbox is dedicated to accommodation requests only and cannot provide application updates or accept resumes.
The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.
Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.