Business Analyst

Job Description

The Business Analyst will define and document the requirements for a QA validation framework that compares data between internal campaign management systems and DSP platforms.

This role will work closely with US stakeholders to understand current process failures (starting with geo tagging discrepancies) and convert them into structured validation rules and technical specifications.

Job Description:

Key Responsibilities:

• Gather requirements from Business Operations and Media teams

• Document validation logic / rules for:

  • Geo alignment

  • Audience / Campaign

  • Creative

  • URL / Tagging

• Write detailed functional and technical specifications

• Define data schemas and field mapping logic

• Create process flow diagrams

• Support UAT and QA testing

Required Qualifications:

• Bachelor’s or Master’s degree in technical/related field

• 5-7 years related experience in lieu of degree or equivalent combination of education and experience is required

• Experience writing technical requirements document

• Proficiency in:

  • Excel (advanced formulas, macros)

  • Power BI

Nice to Have:

• Experience with automation documentation

• Knowledge of API integrations in ad platforms

• Background in digital media buying or AdOps

Location:

DGS India - Pune - Kharadi EON Free Zone

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent