Brand & Product Communications Lead – GM Brand, Adjacencies & Planning

Job Description

The Lead, GM Brand and Adjacencies Communications is a fully qualified communications professional responsible for leading strategic storytelling across a diverse set of business areas that are critical to GM’s success. These include GM Brand, GM Envolve, Customer Care and Aftersales (CCA), CarBravo, Dealer and Sales Communications. This role requires strategic thinking, cross-functional collaboration, strong writing skills and the ability to manage complex communications initiatives. The ideal candidate is a proactive communicator with a passion for storytelling and a deep understanding of GM’s business ecosystem. 

  

Key Responsibilities 

• Lead the development and execution of communications strategies for GM Brand and GMs' business adjacencies, ensuring alignment with enterprise goals. 
• Serve as a subject matter expert and trusted partner to internal stakeholders across sales, marketing, legal, and agency teams. 
• Conduct research and story mining to uncover compelling narratives that support business priorities and brand positioning. 
• Manage multiple communications streams, ensuring timely, accurate, and strategic dissemination of information. 
• Contribute to internal and external communications, executive messaging, and cross-functional storytelling initiatives. 
• Oversee the development of content for digital platforms, events, and leadership communications. 
• Mentor junior team members and contribute to team development and collaboration. 
• Use data and insights to evaluate communications effectiveness and inform future strategies. 

  

Qualifications 

• 6–8 years of experience in communications, brand strategy, or a related field. 
• Proven ability to lead complex initiatives and influence cross-functional teams. 
• Proven ability to secure earned media coverage and ability to cultivate relationships with journalists.
• Strong writing, research, and strategic thinking skills. 
• Passion for storytelling and deep understanding of GM’s business and brand. 
• Experience managing multiple priorities and working independently. 
• Familiarity with digital storytelling and internal communications tools. 

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GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. This job may be eligible for relocation benefits.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

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Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. 

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

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