Brand Partnerships Manager, Activations

On the Waymo Marketing team, you will help to connect people with the magic and impact of Waymo's autonomous driving technology. Our team has the unique opportunity to not only grow Waymo's brand from the ground up, but to also build societal acceptance for autonomous driving technology for the first time in history. We build thoughtful marketing strategy, positioning, messaging and creative assets to deliver messages that matter to our audience, communicated through anything from video content, to social media interactions, to immersive physical experiences. We also shape Waymo's go-to-market initiatives, helping to transform Waymo into a thriving business with a growing user base.

This role follows a hybrid work schedule and reports to Brand Partnerships Lead.

You will:

• Collaborate: Support Partner Marketing Managers in bringing new and refreshed partnerships to life across sports, travel, hospitality, universities, and entertainment venues through compelling announcements, customer communications, programs, branding, and events 
• Create: Manage the day to day development, production, and delivery of multi-channel partner marketing plans, working closely with Partner Marketing Managers and our Creative Studio to ensure the work is relevant and stands out as best-in-class among the partners’ portfolio 
• Strategy: Support the development of aligned KPIs, audiences, and creative strategy based on shared passion points between partner brands and Waymo
• Project Management: Serve as a primary operational contact for partners, managing execution and troubleshooting process issues
• Measurement: Manage partner activation calendars, metrics, and reporting to ensure efficient investment and strong ROI

You have:

• 5+ years of B2C marketing at a consumer brand, tech company, sports, entertainment, and/or media agency
• Experience developing and executing joint GTM and co-marketing efforts with partners
• Proven track record of owning marketing programs end-to-end and delivering measurable business results from goals through execution, optimization, and reporting
• A creative and entrepreneurial mindset, with a passion for building marketing solutions that build brand connection, strengthen operations, and drive customer loyalty
• Excellent verbal and written communication skills with proven experience representing a brand/company to external stakeholders

We prefer:

• Experience working at or directly with sports, hospitality, travel, education, and/or large scale venue partners
• Familiarity and experience with autonomous vehicle, automotive, or high-growth tech brands 
• Experience collaborating with product, operations, and technical teams, ensuring marketing initiatives are grounded in the technology and product capabilities

Travel Requirements:

• Willingness to travel nationally to build partner relationships and manage execution