Oversee the design, management, implementation and marketing of the PGA of America’s digital efforts across member digital properties, including but not limited to: member email marketing, PGA.org, and social media.
RESPONSIBILITIES (Specific areas of responsibility include but are not limited to):
Manage the development and communication of content plans for member digital properties including: managing the PGA.org editorial calendar, member email calendar and execution, topics and schedules for posting content, monthly audit of the site, monitoring performance and ensuring timely adherence to schedule.
Work with the Executive Team, Sr. Director of Brand & Marketing, and Director, Brand & Member Marketing to develop a strategy for mass communications to membership with a goal of developing a more streamlined approach that delivers more relevant content to PGA of America Golf Professionals. Make adjustments to strategies based on analytical data which will be presented to PGA Executive Team quarterly.
Oversee the strategy, creation and execution of all member emails.
Collaborate with the Section Business Operations (SBO) team on a communication strategy that aligns and promotes key PGA of America departmental priorities in a way that is easy for sections to communicate and share with their memberships. Provide templates and examples for how PGA Sections can localize content that comes from PGA of America Staff.
Serve as the point person for the Association for PGA.org content, including designing, writing and editing content on PGA.org and within the weekly member newsletter. Provide monthly performance updates to the Sr. Director, Brand & Digital Marketing.
Work as part of a multidisciplinary team including both internal and external members of the Technology team, marketing and brand team members, outside vendors, photographers and content contributors to improve content strategy and user experience.
Oversee the editing and content ideas for PGA Magazine and the supporting emails sent out by PGA Magazine.
Maintain daily contact with multiple PGA departments (Membership, SBO, Career Services, Technology) for content updates and troubleshooting on PGA.org.
Work alongside the Director, Brand & Member Marketing and Sr. Director, Brand & Digital Marketing on creation and execution of PGA Annual Meeting content.
Lead the development of brand campaign content at PGA Consumer Championships and year-round.
Work alongside the Director, Brand & Member Marketing to create and develop member-related content, as needed, for PGA social media channels including X, Instagram, Facebook, TikTok and YouTube.
INCLUSION:
Employees are expected to contribute to a respectful and inclusive team environment by welcoming and respecting others’ beliefs, backgrounds, identities, abilities, and individuality to help ensure a supportive and engaging experience for Association Members, partners, customers, and guests. PGA of America respects the uniqueness of each employee and offers everyone the means to find their place and thrive.
SHARED VALUES:
Embody the organization's shared values and help ensure the organization's values-based culture thrives by proactively identifying and addressing any shared values challenges and opportunities impacting you and your team. Keep Leadership aware of the pulse of the workforce; recognizing, discussing, and addressing any cultural concerns.
SUPERVISION:
No supervisory responsibilities.
FINANCIAL RESPONSIBILITY:
Assist with the development of the annual budget for the Brand & Marketing Team.
EDUCATION AND EXPERIENCE:
Bachelor’s Degree (B.S.) in Communications, Journalism, Marketing or related field or equivalent combination of education, training, and experience.
Five years experience in content development including writing, editing and online production.
Experience managing and creating content plans and calendars.
Experience articulating creative intent to others and proactively organizing a team to bring ideas to life.
Experience with Amplitude, Intercom, Google Analytics, and MailChimp is a plus.
SKILLS, KNOWLEDGE AND ABILITIES:
Must have knowledge of English grammar, usage and punctuation; knowledge of golf industry; knowledge of internet software. Must have the ability to ideate and tell the PGA of America’s story in a unique, engaging way to a variety of digital audiences while aligning with PGA brand standards. Must have skills in word processing and spreadsheet software applications; skills in graphic software applications; skills in the development of effective “mass communication”. Must have the ability to analyze traffic reports and other measurements of Web site activity; ability to develop, write and edit copy; ability to write reports, business correspondence, procedure manuals; ability to proofread materials; ability to self-direct, self-edit and produce work; ability to be creative in designing informational materials and websites; ability to effectively present information and respond to questions. Must have the ability to write web-based marketing content. Proven writing skills are required as demonstrated by previously published works. Must have knowledge of Google Workspace. Basic fluency in artificial intelligence (AI) tools and concepts. This includes using AI to enhance business operations and drive innovation, enabling us to better serve our Members and stakeholders.
Ability to travel up to 15%.
This position is not eligible for immigration sponsorship.
Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of this position.
PGA does not discriminate on the basis of race, color, creed, religion, gender, age, disability, sexual orientation, national origin, citizenship, veteran status, gender identity or expression, marital or familial status, genetic information or any other characteristic protected by federal, state or local law. In addition, to ensure full equality of opportunity in all operations and activities of the organization, every staff member employed by the PGA shall be selected under fair employment procedures that provide equal employment opportunities to all people. DFWP.