Brand Measurement Specialist

• Contribute to high-quality client engagements through the delivery of error free work to team members and demonstrating green shoots of critical thinking and storytelling.
• Distill relevant insights into recommendations for our clients (e.g., ad effectiveness results, 1st party performance data, creative designs, etc).
• Work across multiple, simultaneous projects to support of Reddit's Marketing Science team in the delivery of projects, taking ownership of assigned project management tasks.
• Support meeting logistics both internally and with clients (room setup - also digital, note taking, etc.).
• Assist in presenting insights, implications and recommendations to our internal stakeholders.
• Ability to learn and apply survey design principles to ad effectiveness measurement.

Key Duties:

Study Planning and Launch:

• Interact with the Sales team to discuss suitability of measurement to the advertiser goals/campaign objectives.
• Create documents outlining campaign goals, media objectives, media budget/size, flight length, and media delivery details (ad types, frequency, targeting, etc).
• As part of the pre-research alignment, meet with client to set expectations, chat through methodology, understand goals/objectives.
• Design mobile and digital surveys and campaigns that meets the client's briefKick-off and launch coordination, survey design/coordination.

In-Campaign Monitoring:

• Monitor the success and effectiveness of research projects and studies.
• Review/check experiment while Live, updating campaign details if media plan changes (i.e. adding new campaign IDs, extending/shortening measurement dates, etc), informing responsible teams of changes and follow up tasks.
• Interact closely with clients throughout research project lifecycle, often on a daily basis Analysis & Reporting.
• Reporting: Results are produced, charted to Google Slides, and finalized with learnings and narrative, align learnings with learning agenda and campaign strategy/kpis.
• Develop analysis and reports for presentation to internal stakeholders and clients.

Requirements:

• Experience in digital marketing research on the research agency side (like Kantar, Nielsen etc.) / media agency or at publisher side.
• Experience in quantitative market research with knowledge of brand research, media measurement and audience insights.
• Must have worked on industry standard measurement tools like Brand Lift Studies, Ad effectiveness studies, Cross media.
• Strong knowledge of statistics.
• General knowledge and understanding of media planning and measurement in the advertising and marketing field.

Qualifications:

• 1+ years of experience in Brand Measurement Study/ Brand Lift Study.
• Degree in Economics/ Statistics/ Mathematics or related fields.
• Skilled using Microsoft Office or G Suite (e.g. Macros; Pivot Tables).
• Proficient in handling, analyzing and interpreting data in an insightful manner Is highly collaborative and adaptable with the ability to work effectively within different cultural and technical environments.
• Excellent critical thinking skills, problem solving skills, organization and timemanagement skills and superior attention to detail.
• Possesses strong communication and interpersonal skills in order to comfortably connect with partners at all levels across the organization and facilitates discussions in a constructive manner.
• Enjoys actively looking for new and more efficient ways of improving processes, raising standards, reducing errors, and overcoming omissions.
• Knowledge of and experience writing surveys and conducting statistical is a plus.
• Basic understanding of mobile and web technologies and tools.
• Ability to multitask and handle multiple projects at once.
   

Must have skills:

• Experience in market research on the research agency side (like Kantar,Nielsen etc.) / media agency or at publisher side.
• Experience in quantitative market research with knowledge of brand research, media measurement and audience insights.
• Must have worked on industry standard measurement tools like Brand Lift Studies, Ad effectiveness studies, cross-media analysis.
• Strong knowledge of statistics.
• General knowledge and understanding of media planning and measurement in the advertising and marketing field

What’s in it for you?
Constant Learning and an entrepreneurial growth mindset. Employee centric benefits plan including but not limited to Comprehensive Health Insurance, generous Leave Policy, Covid Support, Vaccination drives, Wellbeing sessions, real time grievance redressal and work flexibility.
 

We are a people-first organization with policies and process that help you bring the best version of yourself into work including fast track growth for high potential folks. An opportunity to be associated with the world’s leading brands as clients. To be a part of an organization with more than 60% of homegrown Leaders. Customized training programs that are catered to personal and professional development. We are an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success.

If You're up for this position, hit the Apply Now Button!