Work Flexibility: Hybrid
The Brand Marketing Lead executes brand strategies and identifies new opportunities for assigned products, product lines, lines of business, or on a company-wide campaign basis. Responsible for brand-level development, including market analysis, product acquisitions, and brand management.
What you will do:
- The Brand Marketing Lead has an advanced level of responsibility and is normally looking to become a specialist within either Education or Brand.
- This role would generally focus on one of these areas, although the role could be broader and cover many elements of Marketing.
- Responsibility may be for a specific country (local) or for a whole region (Central)
- Provide support to Brand/Education/Marketing managers in the development and sales support of one or more marketing segments.
- Develop, drive, and have ownership in central and local tactics, actions, and campaigns to drive business results
- Perform sales and marketing analysis, has a lead function at trade shows, literature development, online educational platform tools, online courses, presentations, or publicity
- Gather internal and external market insights, learning trends, etc., for continuous improvement and to share with stakeholders
- May develop and execute education plans, providing sales trainings developing roadmaps,s and driving new product launches
- Develop sales tools, customer engagement programs, events, and drive marketing campaign execution (central role)
- With support from the manager, allocate and manage the budget in alignment with strategic priorities
- May provide direct sales support in the field
What you need (Required):
- Bachelor’s degree required
- 4+ years of work experience required
- Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
Preferred Qualifications (Strongly desired):
- MBA preferred
- 2+ years medical device or marketing experience preferred
Travel Percentage: 0%
Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.
Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.