Brand Manager Woodford Reserve

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Meaningful Work From Day One

Reporting to the Marketing Manager for France and Belgium for Emerging Prestige Brands, you will be responsible for developing and implementing the strategy for the premium bourbon brand Woodford Reserve. As an expert in brand strategies, with in-depth knowledge of the super-premium spirits markets and their key players, you will bring your expertise to the brands and actively promote these strategies within the company. You will be responsible for the excellent implementation of initiatives while influencing Global and Regional teams. You will define, allocate, and manage marketing budgets within the dedicated budget.

The working style of this role is 4 days a week in the office with Fridays at home.

What You Can Expect

• Regularly analyze the competitive environment and emerging market trends to implement corrective measures and action plans, paying attention to new market trends that would help develop its brands, in cooperation with Brand and Business Insights

• Define brand objectives and KPIs in accordance with global guidelines

• Develop and implement brand plans - ATL and BTL, coordinate and plan actions with various local and/or international teams.

• Communicate this strategy internally and involve teams (particularly sales).

• Collaborate with all stakeholders - Trade Marketing, Brand Ambassador, Brand & Business Insights, Sales, Supply, Purchasing, Finance, etc.

• Coordinate the brand approach and activations.

• Ensure proper management and coordination of external agencies.

• Be the ambassador for your brands internally and externally and represent France at international meetings.

• Manage the financial components of the brands (P&L) as well as the A&P budget.

• Inform and influence the French management team.

What You Bring to the Table

• Proficiency in market analysis (Nielsen).

• Digital expert.

• Fluency in French and English required.

• Good communicator with excellent interpersonal skills to interact with teams in France, Europe, and globally.

• Independent and curious, at the forefront of trends.

• Creative, agile, comfortable navigating ambiguity and uncertainty.

• Versatile: ability to perform various tasks and adapt to situations, with a “can-do” attitude.

• Collaborative: enjoys working in a non-hierarchical team, proposing solutions (a solution-oriented mindset is essential) and influencing projects that he/she is not leading.

• Concise and rigorous, analytical, reliable, and organized.

• Passion for brands and a genuine appreciation and understanding of luxury/prestige and experiential marketing.

• At least 3 years of experience (including internships) in Brand Marketing, Operational Marketing, Trade Marketing for premium consumer products, ideally in spirits. Experience in luxury goods is a plus.

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

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Requisition Type:

Employee

Management Level:

Leader

Global Job Level:

L1

Number of Openings Available:

1