Brand Manager - Spirits

Job Description :

Job Title: Brand Manager
Reports To: Marketing Manager

About the Business
Kenya Breweries Ltd. (KBL) is East Africa’s leading branded alcohol beverage business with an outstanding collection of brands that range from beer, spirits and adult non-alcoholic drinks (ANADs).

With breweries, distilleries, support industries and a distribution network across the region, the group’s diversity is an important factor in delivering the highest quality brands to Kenyan consumers and long-term value to investors.

As a customer-focused business, we take time to study the market and understand consumer needs and wants and how best to satisfy them or anticipate them. That is why we constantly invest in innovating and renovating our brands to stay on par with multifaceted consumer trends.

Purpose of the role
Leverage consumer insights to ensure effective development and implementation of strategy to shape, grow and build brands.

This role has the responsibility of the driving the delivery on the NSV target for the brand(s) they are accountable for & full oversight on their brands A&P to deliver on the brand GM.

Role Responsibilities

• Develop, implement & monitor annual strategic brand plan including efficient oversight of the allocated budget.
• Analyze market research data including secondary research and taking corrective action for improvement of brand strategies.
• Inspire and motivate agencies to execute brilliantly - working pre-dominantly with promotions and media agencies.
• Work with the commercial teams to ensure their commitment and engagement in the plans, in order to deliver flawless execution.
• Effective management of brand advertising and sales promotion to generate brand growth.
• Plan and implement brand media strategy.
• Recommending, planning & co-coordinating brand PR activities likely to improve product sales and brand image in the short or long term.
• Monitoring brand availability and sales and being proactive on factors influencing the brand sales and market share performance.
• Monitor competitor activities affecting the brand and take appropriate corrective action.
• Monitor, evaluate and recommend brand-packaging update including pack and range extensions and follow through to implementation in liaison with Marketing Manager.
• Regular and continuous monitoring of brand costs and profitability and recommend areas for improvement.
• Prepare monthly brand expenditure and variance report to control budgeted expenditure.
• Market intelligence through regular trade visits and using this to enhance brand activities.
• Interaction with Regional Brand liaisons to give updates on implementation of Brand strategic plans.

Qualifications and Experience Required
Qualifications

• A Bachelor of Commerce Marketing or business degree or equivalent

Experience

• 3-5 years marketing experience preferably in a FMCG environment.
• Experienced in the development and execution of advertising strategies.

Skills

• Strong leadership and clear planning skills
• Excellent campaign management, analytical and decision-making capability

Diversity statement:

 

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity or ethnicity.

 

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Worker Type :

Regular

Primary Location:

KBL

Additional Locations :

Job Posting Start Date :

2026-03-04