The Brand Manager Skincare is responsible for defining, leading, and executing the Skincare brand strategy for CHANEL in the local market. The role ensures sustainable category growth by translating global brand vision into strong local execution, supported by a deep understanding of the client, retail dynamics, and a consistent presence in the field. This position acts as a strategic leader with a strong operational and on-the-ground mindset.
Brand Strategy & Business Development
Develop and implement the annual brand strategy and marketing plan for the Skincare category, in alignment with CHANEL global guidelines.
Lead product launches, campaigns, and animations, ensuring excellence in storytelling, visibility, and execution across all points of sale.
Define commercial priorities, assortment strategy, and key growth drivers for the category.
Monitor business performance through key KPIs (sell-out, productivity, category mix, stock health) and translate insights into action plans.
Conduct competitive analysis and monitor skincare market trends, innovations, and consumer behaviors.
Cross-Functional Leadership
Work closely with Retail, Trade Marketing, Training, Supply Chain, and Finance teams to ensure end-to-end execution of brand initiatives.
Brief and align internal teams on brand priorities, launches, and campaigns, providing clear tools and guidelines for point of sale execution.
Act as the brand guardian, ensuring consistency with CHANEL’s image, values, and luxury standards across all touchpoints.
This role requires a high level of presence in the field, serving as a bridge between strategic brand planning and real-time retail execution.
Maintain frequent presence in boutiques and points of sale to ensure the Skincare strategy is properly implemented and lived in store.
Work closely with skincare therapists and estheticians, observing and supporting treatment protocols, rituals, and in-cabin experiences.
Stay close to Beauty Consultants (BCs) on the sales floor to understand client interactions, diagnosis processes, product recommendations, and conversion drivers.
Participate actively in client events, animations, launches, and experiential activations, ensuring a premium and consistent brand experience.
Engage directly with clients, observing behaviors, expectations, and feedback to identify opportunities to enhance experience, service, and product storytelling.
Translate field insights into strategic recommendations, continuously refining plans based on real market and customer feedback.
This strong field orientation is essential to ensure that brand decisions are grounded in reality and that the Skincare category delivers excellence in execution and client experience.
Collaborate with Training teams to ensure strong product knowledge, skincare expertise, and service standards across all retail teams.
Support the development of skincare expertise in store, reinforcing diagnostic skills, treatment rituals, and personalized consultation.
Ensure excellence in merchandising, visibility, and storytelling for the Skincare category in line with CHANEL standards.
Bachelor’s degree in Marketing, Business Administration, or related field.
Proven experience as a Brand Manager within skincare, beauty, or luxury retail environments.
Strong understanding of skincare categories, treatments, and client expectations.
Strategic mindset combined with a hands-on, field-oriented approach.
Strong analytical skills with the ability to translate data and insights into action.
Excellent communication, influence, and cross-functional collaboration skills.
Availability and willingness to spend significant time in the field and at point of sale.