Brand Manager - Recruitment Brands

Job Description :

About us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About the Function:

Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future.

Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.

Role Responsibilities:

• Submits the Brand Plans (MBPs) after incorporating input and feedback from Head, Director and GBT.

• Recommends brand performance interventions

• Manages the A&P ensuring accuracy and shifts according to the business dynamic

• Works with CMO/Customer Planners to propose BTL activities and toolkits

• Works with Media Manager to propose the Connection Plans.

• Works with Culture Manager to propose the Cultural Plans

Financial Responsibility:

• Accountable for delivering the brand P&L and leading the business functions that are responsible for delivering the plan.

• Leads the delivery of A&P investment behind the Brand/Market and ensures ROI KPIs are met.

• Ensures M&E of key activities and resulting investment decisions.

• Works closely with Finance Manager(s) to oversee all of the above.

Leadership Responsibility: a team player who drives a positive impact, by demonstrating:

• Hunger for growth.

• Owning and bringing to life Dial Up Behaviors.

• Stakeholder management is critical: this role must work closely and influence key stakeholders both internally and externally: Innovation, CMO, Finance, CR, Legal, GBT, CCT, Agencies, Partners, etc. Strong collaboration and relationship-building skills are essential

• Business Acumen/Performance Management

• Storytelling and efficient communication

• Strategic thinking and ability to manage businesses in short and for long term, shaping the future by anticipating trends and opportunities, generating ideas and move them into action

• Ability to own and work on multiple agendas, simplifying and making big & bold choices

Key Outputs/Deliverables:

• Supports 3 year Strategic Plan (ASC) definition identifying sources of medium term growth and resources needed. Including innovation strategy for the brand.

• Drives the MBP’s Process to establish strong brand/category and business objectives and plans behind variant

• Aligns A&P Split by Brand, in consensus with Line Manager & Marketing & Innovation Director.

• Inputs into the Commercial Roadmap building for Portfolio under scope & the growth drivers necessary.

• Responsible for guaranteeing ATL implementation, including Media plans, Digital Marketing, Public Relations and Out-trade experiential events.

• Inputs into Price Strategy for each brand, in consensus with the commercial area, RGM and following Global Guidelines.

• Adapts global ATL content or create local relevant pieces when needed.

• Supports Customer Marketing in their creation of BTL toolkits for Venezuela

• Business Performance Management Process including P&L tracking, Market share monitoring, PMR, Demand, Brand equity tracking and Category performance with a focus on Sell out.  Proposes corrective actions or M4Ms, as needed.

• Manages the overall A&P budget their brands

• Ensures M&E is used to drive A&P effectiveness.

• Supports the innovation team to define and deliver the year's pipeline.

Developing the full marketing mix and growth drivers for Recruitment’s Portfolio of Brands (Smirnoff TM, B&W Scotch Whisky, Tanqueray Gin, BAILEYS, Gordon’s) with focus in VCA (Venture Central America), in close coordination with the Head of Recruitment for CCV, and key stakeholders in Innovation, CMO/Commercial, RGM, Finance, Legal, CR, GBT/CCT in CCV to deliver outstanding results.

·       Delivering annual targets in sell-out value, P&L and market share, while driving improvements in key brand equity metrics. Business acumen and performance management are essential.

·       Creating and executing best-in-class in-market brand plans that outperform competitors through strong 360° strategies — with agility, risk management, and a learning mindset.

·       Shaping the future of Diageo’s Recruitment Pillar through clear strategies (MBP, ASC, long term plans amongst others).

·       Ensuring brand and product relevance by deeply understanding territory, occasion, and cultural context to connect meaningfully with consumers.

·       Driving competitive and value-maximizing pricing strategies across all brands, in close collaboration with the RGM team.

Experience / skills required:

Minimum 10 years’ experience in Consumer Marketing (CPG companies)

·       Fluent in English and Spanish (oral & written)

·       Experience on communication plans development

·       Consumer/shopper behavior driven

·       Excellent report writing and presentation skills.

·       Price management at point of purchase

·       Commercial awareness of consumer trends/profitability.

·       Excellent analytical skills.

·       Available to attend late evening events.

·       Travel availability.

·       Business Judgement

Capacity to move from strategic thinking to detail in execution and vice versa.

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re

supported to manage your wellbeing and balance your priorities from day one.

Rewards & Benefits Statement:

We recognize and value performance, offering our people a highly competitive Rewards and Benefits package including:

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application

Worker Type :

Regular

Primary Location:

Panama City

Additional Locations :

Job Posting Start Date :

2025-11-13