Brand Manager

We are Pernod Ricard, a leading company in the global wines and spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries, including: Absolut vodka, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater, Malfy and Monkey 47 gins, Malibu liqueur, Mumm and Perrier-Jouët champagnes as well Jacob’s Creek, Brancott Estate and Campo Viejo wines.

Here in the UK

In the UK, Pernod Ricard is made up of 4 businesses:

• Pernod Ricard UK, which markets, sells and distributes our products in the UK market
• Chivas Brothers, the largest brand company in the Group, responsible for the production and management of our award-winning Scotch whisky portfolio
• Pernod Ricard Global Travel Retail, the global and EMEA home of the group’s duty free, air travel and cruises business.
• The Absolut Group, the brand owner of our global white spirits portfolio, whose Gin brand unit and Business Acceleration team sit in London.

Your new team

This position sits in our Global Travel Retail business. Global Travel Retail is one of the Group’s largest markets, bringing Pernod Ricard brands to life in the exciting and innovative Travel Retail channel which includes duty-free, cruise ships & border shops around the globe. With a global footprint across more than 20 locations and over 30 nationalities, our working culture celebrates inclusion and diversity. Our team is united by our shared passion for travel and our shared belief in its transformative power. Travel to the heart of our exciting business with our @pernodricardtravel Instagram page, showcasing our latest projects and innovations around the globe.

The Prestige team champions equity building of some of the most sought-after brands in GTR (Martell, Royal Salute, Ballantine’s Prestige, The Glenlivet, Aberlour etc…). The scope of the role is on the single malt category. It is the No.1 spirits category in retail value, growing at +9% CAGR25-28. A priority for PR GTR with strong conviction to gain shares.

As a Brand Manager, you will work across our malt brands (The Glenlivet, Aberlour, Dalmunach) to develop them and to unlock their potential in TR. You will particularly focus on Aberlour Speyside Single Malt. Under the direction of the Marketing Manager, you will be responsible for effectively understanding, adapting and implementing global brand strategies. Collaborating with the Brand Company, Global Travel Retail Business Units and internal/external partners to align on brand strategies, assets development and activation plan against business objectives. You will ultimately be responsible for how our brands are activated throughout the path to purchase. This may include above the line and below the line activations.

Your unique contribution

You will have these main areas of responsibility:

Accelerate the growth of Aberlour globally, supporting Marketing Manager in shaping long-term & short-term brand strategy.

• As the brand champion, lead the daily communication with brand company and business units ensuring alignment of global strategy, overall planning and local implementation. 
• With the aid of your manager, leverage interactions with stakeholders at key business updates (Summits, IBP, RAIMS etc..) to feed, influence and shape the brand plan and deliverables for GTR channel.
• Understand travel retail consumer behaviours, trends, needs and challenges, to effectively apply the knowledge to consumer-first thinking.
• Review and lead NPD pipeline. Drive NPD process from planning to launch managing each gate and coordinate relevant stakeholders (including brand company, logistic team, finance, business units and etc).

Drive brand visibility and engagement, with a special focus in ASIA and IMEA regions.

• Drive development of global brand activations to support launch and global activations including global toolkit development, assets development, digital/physical consumer experience and in-store activation coordination with BU.
• Drive the development of always-on brand assets including brand merchandising guidelines, communication assets and consumer engagement.
• Work closely with Consumer Engagement team to develop 360 degree consumer communication and engagement plan including digital media, OOH, PR and EC & CRM collaboration in key markets
• Lead the collaboration between key domestic market and BU to maximize synergy

Transversal projects management, and coordination of key stakeholders

• Coordinate and communicate with internal stakeholders including REX, Retail Training, Insight team, logistic team, finance, BU and etc.
• Deliver other ad-hoc brand projects on a timely manner. Which can apply to any brand in the portfolio.
• Effectively manage the external partners including creative agencies, POS and retail design agencies.
• Effectively monitor and manage brand A&P budgets to ensure proper alignment with key strategic initiatives and annual finance process

Who you’ll be working with

Internally, you’ll work with Brand Companies, GTR Business Units local marketing teams, Finance, other marketing functions such as insight team, traveller engagement team, retail experience and design, retail training etc

Externally, you’ll work with external creative agencies, POS, media, merchandising agencies etc

Your blend of talent

This position could be right for you if you:

• Previous experience in drinks industry/FMCG/premium or luxury and experience in both brand and trade/customer marketing is highly preferable
• Proven record in marketing
• Must be able to manage multiple initiatives with strong organization and project management skills.
• Strong interpersonal skill and presentation compilation
• Thorough and creative problem-solving abilities.
• Entrepreneurial mindset and Business acumen
• Can-do attitude and strong collaboration spirit.
• Energetic, proactive, convivial with strong work ethics
• Proficient English language skills both verbal and written
• Global team experience or multi-market experience is a plus

Our mix of benefits

For your health, we offer private medical insurance, critical illness cover and an optional healthcare cash plan and dental insurance.

Our lifestyle benefits options include 28 days’ annual holiday, your employee pension, share incentive plan, family care, season ticket loans, free mortgage advice, payroll giving and more!

You can access lots of gifts & discounts, including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers.

We have regular events in our very own office bar, employee-run networks, a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.

Conviviality: the Pernod Ricard Way

We have our own way of doing things. We call it conviviality! It’s our way of being, and something unique you feel and experience when working for Pernod Ricard.

We’re committed to conviviality, and with this, you’ll be Proud to Belong to our Pernod Ricard family. You’ll be Empowered to Perform, supported to succeed, and acknowledged for the value you bring.

We combine all this with our Commitment to Care: we are unlocking the magic of human connection to transform our industry and make a positive impact on the world though our strong focus on Sustainability and Responsibility (S&R).

We’re committed to diversity and inclusion

People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as ‘Créateurs de Convivialité’.

We promote diversity and inclusion throughout our business and supply chain. In our teams, we proactively foster a diverse work force and an inclusive culture – an environment where we can truly be ourselves.

We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish.

Similarly, if you would like to discuss opportunities for flexible working or e accommodations or support to complete our application process, please let us know.

Responsible drinking

As ‘Créateurs de convivialité’, we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing.

In our culture, we want to create diverse teams in which our differences contribute to our success. Therefore, all are welcome at Pernod Ricard, regardless of your religious beliefs or personal choices on the consumption of alcohol.

In our business, we work together with industry members, civil society, governments, local authorities and UN bodies to promote responsible drinking. 

Job Posting End Date:

2025-11-19

Target Hire Date:

2026-01-01

Target End Date: