Job Description :
Brand Manager - Johnnie Walker
About us
Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Guinness, Don Julio, Singleton, Talisker and Tanqueray. Our purpose – Celebrating life, every day, everywhere – has an important role in our company, for our people, our diversity, our brands, in how we perform and how we create shared value.
Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world and in Korea. To achieve these, we need the world’s very best people.
Diageo Korea is a fast growing and vibrant business, with strong strategic importance and a critical contributor to our APAC Region. There are three pillars of the Diageo business in Korea – our category leading International whisky business with the World’s number 1 Scotch whisky Johnnie Walker, our distinctive and characterful premium beer business with the world’s number 1 stout, Guinness and our growth brands portfolio across tequila, malts, gins and liqueur. We have some of the world’s most iconic brands, a well-defined pathway to long term growth and a dynamic and forward looking team bringing to life our brands in the market place.
Feel inspired? Then this may be the opportunity for you.
About You
To be considered for this role, we are looking for a person with a love for brands and a passion in creating a long-term career in global marketing. Diversity is at the heart of all we do. And we are looking for candidates who bring diversity of thoughts and ideas into the role. We are looking at a rockstar who can truly support the transformation of the Johnnie Walker brand in Korea. In return, we offer global careers in a dynamic, fast growing category with some of the world’s best known bouquet of brands.
About the Role
Develop brand(s) goal/ ambition – Set long-term/ short-term brand objective and strategy by analysing market trend, consumer insight, competitor activities and estimation of industry growth under limited supervision from Category Manager.
Manage JW brand financial figures and product portfolio by actively leading new product launching, demand forecasting by commercial channel, P&L and budget.
Lead annual brand campaign plans to reach target consumers effectively/ efficiently by developing comprehensive 360-degree communication plan including ATL, digital/ social activation, channel connection plan and applying global ATL/ BTL platforms.
Develop brand creatives and strong activation of media plan, ensuring activation relevant to Brand Strategy and Brand Credential.
Initiate the development of BTL programs and execution including in-store/ in-venue POSM, Promo pack, promotions under brand strategy and brand architecture.
Collaborate with internal/ external team members and maintain effective working relationships.
Coordinate and participate in various public relations efforts.
Support Senior Brand & Connections Planning Manager in preparing marketing internal reports.
Lead the analysis and understanding of business variables, monitoring of competition, industry and consumer trends.
o Brand sales, depletion, and trends
o Brand health and campaign or marketing activity evaluation
o P&L including budget management
Experience required/Skills/Capabilities/Languages
University degree required.
Fluent in English
7+ years of experience in Marketing, Brand Management or Integrated Marketing Communications
Past experiences should include:
o Brand/ portfolio management
o Integrated campaign management
o Integrated marketing communications
o New product development / localization
o Luxury experience would be highly preferred
o Culture marketing experience would be highly preferred
o Cross functional teams engagement
o Global and regional stakeholder engagement
Knowledge in using various tools for STP (segmentation, targeting, positioning)
Good knowledge of digital media & SNS
Excellent communication, presentation and creative thinking skills
Flexible Working Statement
Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.
Diversity statement
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Worker Type :
RegularPrimary Location:
Seoul OfficeAdditional Locations :
Job Posting Start Date :
2025-12-18