Brand Manager – HCP Digital & Pharmacy Ecosystem | Cardiometabolic Health

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

About the Role

Reporting to the Associate Director, Cardiometabolic Health (CMH), this role owns two deeply connected responsibilities that together shape how Lilly Portugal engages with the healthcare ecosystem in cardiometabolic and obesity.

You will own CMH pharmacy strategy while simultaneously leading the digital and omnichannel HCP strategy across all CMH brands, connecting doctors, pharmacists, and nurses through coordinated, patient-journey oriented activation. Both responsibilities are pursued as one integrated effort, with field teams, IBU, HUB, and cross-functional partners as key collaborators.

The goals is better patient access and continuity of care across the cardiometabolic pathway with pharmacy and digital as two levers of the same strategy.

What You Will Own

• Own the pharmacy channel strategy for CMH
• Lead the digital and omnichannel HCP strategy across all CMH brands, with doctors, pharmacists, and nurses through coordinated field and digital touchpoints.
• Build and sustain trust-based relationships with pharmacists and other care partners, combining relationship-led and digitally-enabled engagement approaches.
• Design customer journeys that meaningfully connect HCPs.
• Generate and apply HCP insights across all audiences to continuously optimize engagement effectiveness.
• Work cross-functionally with Medical, Sales, Market Access, Digital, and Legal & Compliance for aligned, compliant implementation.
• Manage assigned budgets and initiatives with clear lead measures, performance tracking, and strategic trade-offs.

What We're Looking For

Must-haves

• University degree and minimum 3 years of marketing experience.
• Experience in HCP engagement and stakeholder management — credible across pharmacy, medical, and nursing audiences.
• Hands-on omnichannel experience: someone who has designed customer journeys, not just operated tools.
• Strong cross-functional track record — concrete examples of aligning Medical, Sales, Access, and Legal toward a common goal.
• Relationship-builder as much as a campaign executor — essential for pharmacy engagement.
• Project management rigor and business acumen — budget ownership, performance monitoring, complex initiative management.
• Learning agility and comfort in high-stakes, fast-changing environments.
• Proficient in digital tools and AI.
• Portuguese and English fluency.

Strong advantages

• Direct experience in retail pharmacy or HCP-facing pharma roles.
• Experience in consumer healthcare, FMCG is a strong asset
• Knowledge of Obesity, Cardiometabolic Health, or Diabetes patient pathways.
• Experience designing or managing digital ecosystem or care partner models.
• Based in Lisbon.

This role requires someone who is equally comfortable building a pharmacist engagement strategy and designing an omnichannel HCP journey. You think from the patient backwards, you build trust with diverse HCP audiences, and you know how to make digital and human touchpoints work together. If you've operated at the intersection of pharmacy, field, and digital in CMH therapeutic area — this role was built for you.

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

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