Brand Manager, Georg Jensen Japan

At Fiskars Group we are unified and driven by our common purpose: pioneering design to make the everyday extraordinary. Join our team and seize the extraordinary opportunity to influence the everyday!

COMPANY

Georg Jensen Japan Ltd.

JOB TITLE

Brand Manager

OUR ROLE

This position is based in Tokyo, Japan, and reports to our General Manager, with a dotted-line reporting relationship to the Head of Marketing at Georg Jensen headquarters. The role is full-time and hybrid.

WHAT YOU’LL DO AT GEORG JENSEN JAPAN

Responsibilities:

Business & Go to market

• Lead the development and execution of annual brand plans with budget to achieve brand awareness, equity, and commercial targets in the market.
• Monitor sales, activations performance, identifying corrective actions in collaboration with Sales and Retail teams.
• Ensure high quality sell-in materials and training content are created to support retail and wholesale partners and personnel.
• Collaborate with cross functional teams to ensure go-to-market excellence and consistent brand presentation across all channels.

Market & Business intelligence & Strategy choices development

• Analyze market trends, consumer insights, and competitor activities to inform local brand strategy and strengthen brand position and market share in the market.
• Translate global brand strategies into locally relevant initiatives, actions while maintaining alignment with the brands positioning and values.
• Identify opportunities, propose and lead new market development initiatives and strategic brand transformations as needed.

Marketing and Product Planning and follow-up

• Develop and execute brand marketing calendars, promotional plans, and campaigns to engage consumers, in line with global guidelines and local gtm.
• Lead product assortment planning and pricing alignment with global teams to meet local market demands.
• Evaluate marketing and activation campaign performance against KPIs.
• Ensure all brand and product activities reflect the global brand vision and are consistent and relevant to local consumers .

Local media planning and media / PR agency management

• Plan and execute local media strategies in line with global guidelines and objectives.
• Manage local PR and media agencies to ensure strong earned media results and impactful local collaborations.
• Oversee the adaptation and implementation of global campaigns to suit local market.

Local presence in VM, e-com & digital activation aligned with global guidelines

• Ensure visual merchandising and in store presentation reflect global brand standards and deliver a consumer experience following brand positioning.
• Support the local adaptation of the e-commerce interface and digital assets in alignment with global guidelines.
• Drive localized digital and social activations to enhance consumer engagement and conversion.

Cross-functional Collaboration & Reporting

• Partner with Retail Operations, Sales, Digital, Merchandising, and Finance teams to deliver integrated actionable market plans.
• Collaborate with regional and global brand teams and local sales to share local insights and ensure strategic alignment.
• Manage relationships with agencies, vendors, and key external partners to execute marketing initiatives effectively.
• Report regularly on brand performance, campaign outcomes, and key learnings to local & BU management and global brand teams.

WHO YOU ARE

Experience:

• Minimum 5 years of experience in brand management, marketing, or product management within the premium or high-end consumer goods industry.
• Proven track record in driving brand growth, achieving marketing and commercial objectives, and strengthening brand equity.
• Strong understanding of the retail and B2B environment in their market, including consumer behavior and channel dynamics / customer dynamics i.e. joint business plan.
• Demonstrated ability to develop and execute integrated marketing campaigns across digital, retail, and experiential touchpoints.
• Skilled in market analysis, consumer insight generation, and data-driven decision-making.
• Proficient with digital marketing tools, e-commerce platforms, and CRM systems.
• Skilled in interaction with sales organizations
• Experience in budget management, financial planning, and ROI evaluation of marketing initiatives.
• Excellent interpersonal, communication, and stakeholder management skills.
• Ability to lead cross-functional projects and collaborate effectively in an international and multicultural environment.

Education:

• Bachelor’s degree or higher in Marketing, Business Administration, or a relevant field.

Language skills:

• Native-level Japanese (written and spoken)
• Fluency in English

Characteristics

• Consumer centric with a deep understanding of brand experience and consumer behavior.
• Entrepreneurial mindset
• Strategic thinker with strong analytical abilities and creativity in problem solving.
• Results oriented with a passion for building brands and driving measurable impact.
• Innovative and proactive, constantly seeking new ways to engage and inspire consumers.
• Demonstrates a strong sense of ownership and accountability for brand performance.
• Agile and adaptable in a fast paced, dynamic retail environment.
• Collaborative and influential, able to inspire cross functional teams and partners.
• Highly organized with excellent project management and follow through skills.
• Get things done

Last day of application:

2026-02-27

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At Fiskars, we value providing benefits that matter to you and cater to our diverse global workforce, no matter where you are in the world. While benefits may vary based on location, here are some of the incredible offerings you can expect when joining our team:

Competitive Compensation: We ensure that our employees are fairly compensated based on industry standards and local market factors.

Health and Wellness: Your well-being matters to us, no matter where you are. We offer various health and well-being focused programs and coverage, adapted to the requirements of each region.

Work-Life Balance: We understand the need for balance in your life. Our paid time off plans and flexible work arrangements and policies are designed to accommodate local customs and personal commitments, enabling you to thrive in both your professional and personal life.

Professional Development: We believe in nurturing talent and supporting professional growth. Through training programs, skill development initiatives and learning resources, we empower our employees to reach their full potential.

Inclusive and Diverse Environment: We value diversity and promote inclusivity. Join a workplace where your unique background and perspectives are celebrated, fostering collaboration and respect across all our markets.

Recognition and Rewards: We believe in celebrating and recognizing the contributions of our employees worldwide. Our recognition programs are designed to acknowledge exceptional performance and achievements, ensuring that your efforts are celebrated and valued.

Vested Interest: Through our Employee Share Purchase Plan (ESPP), you have the opportunity to invest in Fiskars Group and become a proud co-owner, sharing in the success and growth of the company.

Employee Discounts: We want to ensure our team members make each day the extraordinary with use of our products and offer product discounts across our brands.

Please note that specific benefits may vary based on local regulations, market conditions, and other factors. We are committed to providing competitive and meaningful benefits to our employees in every market we operate.

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