Brand Manager, Baby Soft
Location: Bryanston (Hybrid)
This role will be part of Kimberly Clark's International Family Care & Professional business — an organization rooted in purpose and innovation that has built a legacy with global impact. As Kimberly-Clark forms a strategic partnership with Suzano to create a world-class international tissue and professional products company, this role is proposed to transfer to the new venture once the transaction closes, anticipated in mid-2026, subject to consultation and other applicable legal requirements. This is a rare opportunity to help shape a new global leader backed by two industry powerhouses. You’ll be part of a high-potential business that combines Kimberly-Clark’s iconic brands and commercial excellence with Suzano’s industrial and sustainability leadership.
You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.
The purpose of the Brand Manager role is to develop, manage and sustain a profitable brand / brand portfolio.
In this role, you will be responsible for the following actions:
Provide input into the brand strategy review (situational analysis) – Working closely with EMEA team
Responsible for developing Annual Brand Plan taking category, brand, consumer and customer priorities and objectives into consideration
Responsible for executing Marketing Plan, briefing and guiding the agencies to deliver effective marketing campaigns
Support the team in the creative development process for all ATL and BTL communication together with the various agencies. Give input into media planning and spend
Work closely with Digital Marketing specialist to ensure First Party Data, consumer engagement and other digital campaigns deliver on desired key performance indicators
Partner with Shopper marketing agency & Category team to manage all the “Below the line” activity, including sampling and activations, Point of Sale, and launches for specific brand portfolios
Develop appropriate consumer & shopper insights, ensuring insights, channel & POP opportunities are incorporated into all strategies and plans – working closely with Category & Trade team
Track, analyze and evaluate all brand initiatives to ensure business results are achieved and brand equity is maintained - Delivers agreed brand, and sector profitability targets
New product development & introduction (NPI – Project Management)
Ensures communication to all relevant stakeholders during projects
Ensures that all business management standards, processes and procedures are applied and adhered to in all activities and adhere to the CFI’s and KC corporate compliance
Managing cross functional relationships to deliver marketing objectives including Global & EMEA regional teams, R&D, Commercial, Finance, Production, and Supply Chain as well as agencies
Evaluate data, marketing and competitor information from various sources; including sales performance, promotion performance, and market analyses - Nielsen
Managing the research process where appropriate
Ensure administrative responsibilities to facilitate campaign execution are attended to (creation of purchase orders, arranging sample stock, managing/tracking spend and project tracking in relevant status meetings)
About Us
Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.
At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.
Led by Purpose. Driven by You.
About You
You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.
You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.
In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center.
To succeed in this role, you will need the following:
JOB REQUIREMENTS
Marketing bachelor’s degree / IMM Diploma
2-3 years continuous job experience as Marketing Assist / Junior Brand Manager, in the FMCG industry
Exposure to and understanding P&L and ROI is critical.
Proven ability to develop strong working relationships, and to deliver business results.
Skills:
Analytical
Project management with strong time management
Strategy development and Planning implementation
Financial acumen: P&L; SKU profitability
Flexible with ideas within a changing work environment
Brand management: share, volume, NSV, OP, equity
Improving performance: Monitoring sales performance, identify and explore possible opportunities for growth
Experience with and knowledge of Digital Marketing landscape
Proficient in MS Office: Excel, Word, PowerPoint
Strong presentation skills
Research knowledge
Total Benefits
Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com.
South Africa:
As part of your Total Rewards package, you will be entitled to a comprehensive set of benefits. Some of these are listed below:
Reward and recognition – to attract and retain the best talent we offer competitive pay. We reward excellence and high performance through annual performance-related increases and employee recognition awards.
Great support for good health – we value good health, and to support you, you will have various options for medical insurance with a 50% employer contribution and Gap cover.
Planning for the future – Being a member of the Provident fund will provide you with savings to provide an income after retirement.
Protection for you and your family in case of illness or injury – for peace of mind you will have Life cover, disability insurance and Funeral benefit.
Learning and growth – our employees value the opportunities for professional and personal growth that we offer. A wide range of training is available with Study bursaries for external courses and an opportunity to apply for School fee bursaries for your children
Employee Wellbeing – our Thrive program covers Physical, Emotional, Mental and Financial wellbeing to help you be at your best, and our Employee Assistance Program (EAP) offers professional resources and tools to support you and your family.
Time off – to help you manage your work life balance and cater for different stages of life, we offer attractive annual leave, and policies to cover maternity, paternity, adoption, and parental leave.
Other – you will be able to enjoy discounted company products. Subsidized canteen meals and uniforms are provided at our mill locations.
To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.
In the meantime, please check out the careers website.
And finally, the fine print….
This role will be part of Kimberly Clark's International Family Care and Professional (IFP) business—an organization rooted in purpose and innovation that has built a legacy with global impact. As Kimberly-Clark forms a strategic partnership with Suzano to create a world-class international tissue and professional products company, this role is proposed to transfer to the new venture once the transaction closes, anticipated in mid-2026, subject to consultation and other applicable legal requirements. This is a rare opportunity to help shape a new global leader backed by two industry powerhouses. You’ll be part of a high-potential business that combines Kimberly-Clark’s iconic brands and commercial excellence with Suzano’s industrial and sustainability leadership.
For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.
The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.
Employment is subject to relevant background checks carried out in South Africa.
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