Brand Manager

Job Description :

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About the Function:

Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future.

Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.

About the role:

We are excited to offer a unique opportunity for an entrepreneurial marketeer to take on the newly created role of GB RTD Brand Manager. This role will lead some of our biggest RTD products from our biggest brands, Smirnoff, Gordons, Captain Morgan and Johnnie Walker - from insight to execution to support Diageo’s ambition to win in the high-growth, high-potential Ready-to-Drink (RTD) category.

Ready to Drink products offer a powerful growth engine for our brands and our business: attracting new consumers, capturing new occasions, and delivering incremental value. As one of Diageo’s global priority markets, GB requires a bold, marketing-led agenda—one that integrates insight, innovation, creativity, and commercial acumen.

Experience/Skills required

• Proven marketing experience in high-velocity, brand-led categories (RTD, beer, soft drinks, or FMCG).
• Proven executional experience in brand building, innovation, and commercial delivery.
• An entrepreneurial mindset who is comfortable with complexity, ambiguity and challenging the status quo
• Proactively curious around the category, customers and brands to build relevant insights and plans
• This is a rare opportunity to be part of a team to build the new growth engine within one of Diageo’s most iconic markets, and a defining leadership role for anyone passionate about marketing that delivers both brand love and business results.

Role Responsibilities:

True end to end accountability for the RTD brands to deliver on consumer and commercial objectives – from being laser focused on consumer insight, commercial performance and how we exponentially grow our RTD brands in the right channels.

Creative, Cultural & Commercial Excellence

• Act as guardians for the RTD brands both creatively and commercially. Building and creating product propositions and marketing plans in collaboration with key teams and agencies that drive excitement, relevance and awareness with both consumers and customers - executed full funnel to deliver the growth.

Innovation and Renovation Leadership

• In a fast moving, dynamic category – the brand manager will be responsible for making sure we have the right formats, for the right occasions in the right channels – working with RTD innovation lead and innovation commercialisation to create new opportunities for recruitment and commercial growth

P&L Accountability

• Accountable for the P&L performance of their brands on a monthly basis. Identifying the opportunities and risks to the plan, in collaboration with commercial teams to create solutions.

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you. 

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type :

Regular

Primary Location:

1HQ

Additional Locations :

Job Posting Start Date :

2026-01-07