At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
We are looking for a Brand Manager Cardiometabolic Health for the BeLux region. Your role encompasses marketing responsibility of our cardiometabolic health portfolio on the Belgian and Luxembourg market. You are responsible for developing, driving (being the catalyst) and executing customer/brand plans to ensure a product uptake/growth by delivering unparalleled customer experience. The role combines customer-facing activities with close collaboration at local level (with market access, medical and sales counterparts) and at regional level (with regional marketing partners within the Cardiometabolic Health community).
The role combines a clear focus on execution of the customer/brand plan with a close collaboration at local level with marketing, digital, medical & sales counterparts. It also requires an ability to prioritize work due to the split responsibilities between several products and to be able to work independently.
Your Primary activities are
Ability to embrace an external focus:
- Within the Belgian geography, understand the cardiometabolic health market landscape, competitive development efforts and the needs at the level of the patient, caregiver, physician and payer.
- Active participation, with medical, in defining and implementing Thought Leader action plan and contacts. Being connected with the customer is a must.
- Gathering external market and customer insights to be able to tailor the cardiometabolic health community made strategy into a local Belgian strategic implementation. The overall objective = continuously better respond to customer needs.
- Collaboration with Patient Advocacy Groups (PAG’s) in relation to their educational role.
Capacity to engage with Internal team:
- Local Marketing, Digital & Medical: effectively develop cross-functional relationships (meetings FtF/virtual) with all Brand team members to successfully develop and execute customer plan.
- Local Sales: capacity to engage Sales Reps using the CDM (Customer Dialogue Model: get input – enhance materials – transfer with help of brand ambassadors).
- Collaboration with Medical Shared Services, Legal and Ethics&Compliance: Respect of Lilly and local standards.
- Active collaboration and interaction with International / Global to implement and translate global strategies into Be/Lux reality.
Strategic Planning at Customer Level:
- Create and implement a comprehensive cross-functional business/customer plan to enable successful launches and optimization for existing cardiometabolic health products. Using the EU Therapeutic area community brand plan as a basis.
- Reassure cardiometabolic health commercialization strategies are embedded into the local plans by communication and influencing a range of stakeholders.
- Integrate customer insights to further translate the identified business objectives into Key Player Objectives, and hence into major tactics that will enable the desired customer experience.
- Integrating and optimizing the channel mix (including digital and patient activation) when defining the major tactics.
- Closely monitor the budget related to the brands with the actions and strategies implemented within the team.
Tactical implementation by delivering unparalleled customer experiences:
- Make sure that implementation is focused on adding value to the customer (HCP, caregiver, patient) and measure success.
- Frequently monitor the customer plan execution and customer-facing activities to emphasize or change strategy if needed (cf. Lilly Listens customer satisfaction metrics).
- Full integration of Value Based Selling (VBS) within the creation and implementation of Sales Force material and reassure VBS continuity.
- Benchmark with colleagues from other countries to optimize/reutilize local tactics.
Desired Skills & Experience /Qualifications
- Master’s degree in Marketing, Medical Sciences or Business
- Min. 3 years of experience in pharma marketing is required
- Experience in cardiometabolic health is an asset
- Experience in Primary Care is a plus
- You have a high level of enthusiasm for pharmaceutical marketing and a clear customer-oriented/end-user vision
- You have the ambition to learn and to excel
- You are flexible and can adapt to changing priorities
- You have a strong focus on your priorities and can deliver on time
- Ability to solve problems and manage complexity
- Strong project management skills
- Ability to lead several projects at same time (prioritization)
- Knowledge about channel mix options and knowing e-channel alternatives
- Ability to work independently in a cross functional environment
- You are a team player with strong interpersonal and communication skills
- You are fluent in English, French and Dutch
- You have a good knowledge of MS Office
Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.
Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
#WeAreLilly