Brand Manager, CAN

Bigger Better Future

Imagine working for a company that measures its success based off the growth of its colleagues, a company that invests in its future by investing in you. Little Caesars is a company where our colleagues make an impact.

Your Mission:

Manage and execute national campaigns through creative development, production, and timely distribution, of promotional materials and strategic marketing programs and tools. Execute and facilitate Digital Menu Board content management and maintenance. Manage and execute national product testing program and develop national support for i7, Caesar Vision, Print, Digital, POP LSM, Merchandising and Kids marketing programs and resources.

How You’ll Make an Impact:

• National Marketing Campaign Process
  • Responsible for successful and seamless execution for up to six national marketing campaign rollout windows
  • Coordination, management, and communication with system through development of creative services promotional catalog.
  • Provide franchisee guidance on optional campaign support materials/merchandising including custom request process.
  • Manage development and communication of National Marketing Creative Solutions mailings and Intranet postings, including creative development, production, and timely distribution of strategic merchandising programs and tools. Update National Marketing leadership as appropriate.
  • Develop standard and/or customized POP, Print, Digital, LSM and KIDS marketing tools and programs to ensure wide variety of quality products and affordable pricing.
  • Work with FMM team to develop supporting LSM concepts for each marketing campaign. Identify and research potential new resources and best practices (franchisee “success stories”) for national implementation. Plan and coordinate store visits to conduct field research.
  • Establish high quality, low cost providers and develop dependable vendor relationships. Manage and maintain relationships to result in cost-savings efficiencies with Blue Line and Roma Distribution Centers for delivery of marketing materials.
  • Coordinate with media, digital and communication teams to ensure consistent and cohesive support for national campaigns and promotions.
  • Work with Brand Marketing Coordinator to collect and complete vendor reports. Assist in the development of executive summaries utilized for annual planning and national presentations. Analyze data and provide report to management.
• Digital Menu Board Content Management
• Review and execute all incoming requests from stores (existing/new stores) for product and price changes.
• Manage and facilitate custom requests (approved variances, store level pricing, test products, optional menu items, breakfast menu, DMB Only with drive through., etc.).
• Outline campaign strategies and manage all campaigns and content rollouts.
• Manage active content library, active product codes and artwork, text consistency on all menus and SharePoint process. Determine levels and ongoing management of administrative hierarchy.
• Launch national campaigns and LTOs on DMB network including pricing and effective promotional dates.
• On-board new store display systems.
• Execute all market tests.
• Test and execute implementation of new/future menu board designs (nutritional/legislative requirements, re-imaged menu board design/fields, rotation/rules changes, image file changes, etc)
• Administer digital content and user groups for all digital menu boards for campaign rollouts, core/optional menu items, variance menu items, new store openings, test market rollouts and custom digital menu board requests.
• National Marketing Testing Process
  • Responsible for successful and seamless execution of food and/or technology test product windows:
    • Coordination of product ideation, market & product research, securing testing partners, planning/placement of televised media, development of merchandising and television commercials, coordination of field training, communication of testing requirements to franchise test partners, and test results and analysis.
    • Successfully tested products support National Marketing promotional calendar and/or national product roll-out.
• Co-Manage National Marketing Promotions and/or Crew Incentive Programs (ie. Pepsi, Veteran’s Day Promo, If Chase Wins, etc.) from ideation process through implementation and evaluation. Co-Manage ongoing communication and maintenance on LCEForum.com / Gateway.
• Manage and oversee creative development, production, and timely distribution of strategic i7 programs, tools and merchandising of cold case and ambient temperature licensed products.
• Support the digital and corporate communications teams. Support may include monitoring social media pages, email / text marketing programs, assisting with promotion conceptualization, etc.
• Co-Manage branded marketing product quality control and vendor brand compliance. Coordinate annual vendor business reviews to establish improvement / cost saving strategies. Screen potential vendors and proposals for recommendation.
• Special project execution may include but is not limited to Grand Opening program development, Little Caesars Express support, packaging graphics maintenance, etc.
• Manage marketing issue resolution from franchisees, customers or vendors.

Supplemental Job Functions

• Responsible for learning and adhering to company practices and programs.
• Other duties as assigned by supervisor.

Who You Are:

• Bachelor’s degree in Marketing, Business Administration or other related field.
• Five to seven years of marketing experience preferably in the field of production/marketing.
• Demonstrated leadership skills and the ability to persuade, influence and negotiate with vendors, franchisees, and others as necessary.
• Evidence of well-developed verbal and written communication and presentation skills. Demonstrated proofing skills.
• Excellent organizational and time management skills and the ability to apply those skills in a creative atmosphere.
• The ability to manage multiple projects concurrently.
• Demonstrated proficiency with Microsoft Office applications; Excel, Powerpoint, Word, Adobe Acrobat.
• Demonstrated analytical skills with the ability to compile analyze and summarize and present data for management review.
• Exceptional attention to detail with the ability to meet tight deadlines.
• The ability to travel when required and adhere to the Little Caesar Travel Policy.

Where You’ll Work:

• Some distractions due to elements occasionally present (e.g. continual flow of employee traffic), working conditions less desirable than usually found in closed offices.
• Exposure to a video display terminal, occasional exposure to art materials such as spray adhesives and colored markers.
• Exposure to travel conditions by automobile, airplane or public transportation

PRIVACY POLICY