Brand Manager Baxfendy

About the Role

We are seeking a Brand Manager to prepare the launch and drive the national commercialisation of a key pharmaceutical brand. In this role, you will be responsible for developing and executing the local marketing strategy, translating global brand direction into impactful local plans, and delivering budgeted—or above—sales growth.

You will work cross‑functionally with Sales, Medical, Market Access and Global teams to ensure strong brand adoption, customer engagement, and long‑term brand success.

Key Responsibilities

Brand Strategy & Execution

• Lead the preparation and launch of the brand at national level

• Translate global brand strategy into locally relevant positioning, messaging, and tactical plans

• Champion the brand internally and externally to drive short‑term performance and long‑term success

• Continuously adapt brand plans to reflect market dynamics, competitive landscape, and customer needs

Customer & Market Insight

• Act as the product, competitor, and market expert for the assigned brand

• Integrate qualitative and quantitative insights from market research, field feedback, and performance data into brand strategy

• Ensure customer‑centric thinking is embedded in all marketing activities

Omnichannel Marketing

• Develop and deliver impactful promotional materials and campaigns across digital, print, and face‑to‑face channels

• Maximise the effective use of commercial and medical channels through strong cross‑functional collaboration

Cross‑Functional Collaboration

• Lead and align cross‑functional brand teams

• Work closely with Sales to ensure strong understanding and execution of campaigns

• Provide training and brand education to the field force and other customer‑facing teams

• Build and maintain a strong network with key internal and external stakeholders

Financial & Compliance Responsibility

• Own and manage the brand budget

• Ensure all activities comply with external regulations and internal policies, including Code of Conduct, Ethical Interactions, Privacy, and Procurement standards

Skills & Capabilities

• Strong brand planning and product launch experience

• Expertise in multichannel / omnichannel marketing and marketing communications

• Solid understanding of pharmaceutical markets, disease areas, and competitive landscapes

• Ability to synthesise complex data into clear insights and actions

• Strong project management and stakeholder engagement skills

• Ability to lead cross‑functionally and influence without direct authority

• High professional integrity and strong compliance mindset

Education & Experience

Essential

• Master’s degree in a scientific discipline with strong business/marketing affinity or a business degree with strong scientific affinity

• Proven brand management experience

• Experience managing complex, cross‑functional projects

• Product launch experience

• Fluent in English and Dutch (French is a strong plus)

Desirable

• Experience within the pharmaceutical industry in Belgium and Luxembourg

• Understanding of the BeLux healthcare and market access environment

• Experience in market research, forecasting, and insight generation

• Trilingual capability (English, Dutch, French)