Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin, we are in shapes our lives, we are advancing dermatology for every skin story.
We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee.
At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.
Job Title: Brand Manager Injectable Aesthetics Benelux
Location: Breda, The Netherlands
We are seeking a highly skilled and experienced Brand Manager to join our Injectable Aesthetics (IA) team at Galderma, focusing on driving Sales and Brand awareness in the Benelux region (Belgium, The Netherlands and Luxemburg).
The successful candidate will be responsible for implementing product and brand management plans and processes to maximize the appeal of our products to target customers. This role involves extensive collaboration with internal and external stakeholders to drive the success of our brands, in line with our Integrated Dermatology Strategy.
The role reports to IA Benelux Marketing Manager.
Strategy and business planning
Deliver ideas and proposals to grow your brands and challenge the status quo, exploring new opportunities.
Implement the brand strategies delivered by Global, and adapt to local market needs.
Develop Annual Brand Plans in collaboration with relevant stakeholders, owning subsequent implementation and demand/financial forecasting of brands (at SKU level).
Support with development and implementation of appropriate product pricing and promotional strategies.
Monitor and analyze
Monitor the market, HCP trends and needs, as well as the competitors’ activities to identify opportunities and key issues. Present these findings during internal meetings and Cycle meetings.
Analyze and follow-up the sales data against the KPI’s and ROI of marketing activities the activities implemented (ROI) and report to management.
Monitors effectiveness of marketing campaigns and tactics and coordinate within the IA team to monitor product performance and directing product and/or marketing adjustments.
Conduct frequently field visit and build strong relations with KOLs as well as defined strategic key and corporate accounts.
Manage the demand forecasts together with Benelux demand planner.
Manage the marketing spend budget.
Drive Business targets for your Brands
Execute 360° innovative marketing programs to build brands, support accounts, consumer awareness and strengthen B2B, B2B2C and B2C communication, to drive awareness and traffic to clinics.
Lead the creation of innovative campaigns for Corporate/Key Accounts to drive long-term partnership building (joint business planning) from a marketing perspective. Includes the co-development of trade marketing and digital campaigns to engage, attract and convert patients.
Localize the Brand campaigns and materials delivered by Global for the 3 BNL markets, according to market needs: NL/VL/Wallonia, aligned with local Compliance, Regulatory and Medical regulations.
Develop and implement HCP detailing materials for the Account Managers.
Interaction with HCPs during several events and occasions:
Congresses (local and international)
GAIN events
Field visits together with Sales Force
Support in the organization of Medical Advisory boards
Drive consumer demand and patient awareness:
Develop a digital strategy to drive online penetration for your brands
Develop communication to educate patients / raise awareness on aesthetic treatments via relevant media channels
Intensify social media presence for your brands. Build a content calendar, using Global and local assets.
Connect with your stakeholders
You will work closely with the Marketing Manager, Head of Sales, Cluster Business Unit Head, Global Marketing, Medical team, Compliance, Regulatory, GAIN Manager, Sales Manager, Account managers and Sales/Marketing Coordinator
You will work closely with external trainers and KOLs, HCPs and consumers.
Build strong, trusting cross-functional relationships with Galderma managers and Galderma colleagues and participate in relevant cross-functional meetings.
Understand customer and key stakeholders' interests and concerns and advise colleagues, managers, customers, and key stakeholders
Provide product and brand guidance to line managers and colleagues
General Company Standards
Project a professional and elegant impression of the Company by having a high standard of personal presentation
Adhere to all company policies, procedures and business ethic codes
Ensure compliance to legislation and internal rules in every aspect
Report adverse events and complaints according to procedure to internal RA/Medical Team
Skills & Qualifications
This position requires a university or bachelor degree in business economics, marketing or communication.
Driver license is mandatory.
A minimum of 5 years of experience in marketing/brand management in a B2C setting, particularly managing brands in (medical) aesthetics/Cosmetics/OTC.
Strong understanding of the medical aesthetic market landscape, the injectable aesthetics business and trends would be an asset.
Digital Marketing experience- creating and executing 360° marketing campaigns, including success with digital/social, to drive brand awareness and conversion.
Excellent influencing and collaboration skills to partner with key internal and external stakeholders.
Strong presentation skills.
Proficiency in English and Dutch. Knowledge of French would be an asset.
Strong oral and written communication skills to convey complex issues and influence others.
Demonstrated hands-on approach with high flexibility and adaptability in a fast-paced, dynamic business environment.
Our people make a difference
At Galderma, you’ll work with people who are like you. And people that are different. We value what every member of our team brings. Professionalism, collaboration, and a friendly, supportive ethos is the perfect environment for people to thrive and excel in what they do.