Brand Lead

PTC Therapeutics is a global commercial biopharmaceutical company. For over 25 years our team has been deeply committed to a unified purpose: Extending life’s moments for children and adults living with a rare disease.

At PTC, we cultivate an inclusive culture where everyone feels valued, respected, and empowered. We welcome candidates from all backgrounds to join our team, fostering a strong sense of belonging.

Visit our website to learn more about our company and culture!
Site: www.ptcbio.com

Job Description Summary:

The Brand Lead is a pivotal role within the Commercial team, directly reporting to the Head of Commercial. The incumbent is responsible for spearheading all marketing activities related to the launch and growth of a new product for Phenylketonuria (PKU) in Japan. This is a hands-on, individual contributor role without direct subordinates, requiring strategic oversight and operational execution to ensure a successful product launch and sustained market presence.



The Brand Lead collaborates closely with internal cross-functional teams and external stakeholders, including healthcare professionals (HCPs), patient organizations, and vendors, to develop and implement effective brand strategies. The role plays a key part in delivering innovative solutions, ensuring alignment with global and regional strategies, and driving exceptional patient and market outcomes.

Job Description:

ESSENTIAL FUNCTIONS

Primary duties/responsibilities:

Strategic Brand Leadership

• Develop and execute the comprehensive brand plan, including forecasting, strategic positioning, and tactical planning.
• Adapt global strategies to the Japanese market, ensuring alignment with local regulations and market needs.
• Lead launch readiness activities to ensure the new product’s successful introduction to the market, including pre-launch planning, stakeholder engagement, and preparation of all necessary marketing resources. Identify key success factors and potential risks associated with the launch and develop mitigation strategies.
• Operational Execution
• Create marketing materials, including main brochures, detail aids, patient leaflets, and explanatory meeting slides.
• Plan and manage congress activities and coordinate patient support programs to enhance product visibility and impact.
• Conduct market analysis and competitive intelligence to identify growth opportunities and address challenges.
• Ensure the organization is fully prepared for the launch, including cross-functional coordination and alignment with commercial, regulatory, and medical teams.

Stakeholder Engagement

• Build and maintain relationships with healthcare professionals, KOLs, patient organizations, and other key stakeholders to ensure robust support for the brand.
• Represent the product and the company at industry events, congresses, and meetings.
• Cross-functional Collaboration

• Collaborate with internal teams, including Medical Affairs, Regulatory, and Sales, to align marketing activities with broader organizational goals.
• Ensure compliance with local regulations and company SOPs when developing and executing marketing initiatives.

Additional Responsibilities

• Continuously assess and mitigate risks while embracing opportunities to innovate in a challenging market environment.
• Perform other tasks and assignments as directed by management.
• Perform other tasks and assignments as needed and specified by management.

KNOWLEDGE/SKILLS/ABILITIES REQUIRED

* Minimum level of education and years of relevant work experience.

• Bachelor’s degree in a relevant field (e.g., Business, Marketing, Life Sciences). An advanced degree (MBA or similar) is a plus.
• Minimum 5 years of marketing experience, including hands-on involvement in the launch of a new product (not limited to additional indications or dosage forms).
• Experience in rare diseases is a strong plus.

* Special knowledge or skills needed and/or licenses or certificates required.

• Proven expertise in brand planning, forecasting, and tactical marketing execution.
• Hands-on experience creating marketing materials and managing congress activities.
• Demonstrated success in developing and managing patient support programs is a plus.
• Strong project management and organizational skills, with the ability to manage multiple priorities.
• Excellent communication and presentation skills, with fluency in English and Japanese.
• Strong analytical skills to interpret market data and translate insights into actionable strategies.
• Passionate and innovative, with a willingness to take calculated risks and explore new approaches.

Preferred Attributes

• Aged between 35-45 (candidates above 45 will require further discussion).
• Self-motivated and able to thrive in a fast-paced, entrepreneurial environment.

* Travel requirements

Up to 30% travel, including national and occasional international travel, to attend congresses, meet with stakeholders, and execute marketing initiatives.

EEO Statement:

PTC Therapeutics is an equal opportunity employer. We welcome applications from all individuals, regardless of race, color, national origin, gender, age, physical characteristics, social origin, disability, religion, family status, pregnancy, sexual orientation, gender identity, gender expression, disability, veteran status or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.

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