Job title: Brand Growth Dyslipidemia
Location: Barcelona
About the position
At Sanofi, we are driven by one purpose – we chase the miracles of science to improve people’s lives. Our Sanofians are dedicated to transforming the practice of medicine by working to turn the impossible into the possible.
By the diversity of our current and future portfolio and the leading role in innovation, Genmed GBU is a development playground pioneering modernization in Sanofi.
As a leader in cardiovascular, our ambition at Sanofi is to stop cardiovascular diseases to be the leading cause of death in Spain, by transforming the practice of medicine and improving the life of millions of people with dyslipidemia. Three key pillars to achieve our goal: reinforce value as the first treatment option, expand and accelerate our patient-centric transformation powered by artificial intelligence.
Our team
Sanofi is seeking a versatile individual with strategic and operational expertise that can lead the path towards our ambitions. This role demands challenging the status quo, developing concrete transformative proposals, and driving implementation with cross-functional teams. The ideal candidate brings teams´ leadership, project management, innovative ideas as well as expertise in cardiovascular and marketing spheres.
As Brand Growth, you will work with cross-functional members in a dynamic agile structure (including Commercial, Medical, Omnichannel, Trade, Customer facing, Access, etc. and global teams) to prepare and implement a solid strategy to keep accelerating the growth of our best-in-class asset. Reporting to the Head of EP Growth Iberia, this role offers a unique opportunity to contribute to the growth of Sanofi while making a significant difference in peoples' lives.
Main responsibilities
Co-building with Global Brand team, the glocal brand strategy/integrated growth plan, providing insights on local ecosystem, trends to inform the strategic development process and adapting it to the local context
Adapting brand positioning to country specificities, to maximize customer relevancy and brand value at country level
Leveraging sophisticated data and analytical capabilities to identify and prioritize the most attractive growth opportunities at country level
Develop marketing strategies to exploit business opportunities by analyzing contexts, leading the definition and implementation of the brand plan by coordinating resources and the cross-functional brand team (marketing, medical, commercial, trade, market access, etc.)
Understanding on the market insights gaps and defining a Glocal plan to cover them to ensure success implementation of the strategy and support on the budgeting and forecasting processes
Developing adequate tactics from the strategy and implement them consistently and measurably
Tracking KPI’s and metrics to measure commercial excellence
Establishing “best in class” projects, programs, governance and change management processes at local level, included but not limited to patient pathway optimization in key accounts and partnerships with scientific societies
Building and consolidating relationships of trust and partnership internally and externally
Collaborate in an agile way of working with commercial & cross functional teams
Building on global framework, defining the local customer and hospital segmentation
Building on global framework, localizing ‘personas’ in priority segment(s) with a deep understanding of their preferences to ensure optimal customization of engagement content at country level
Localizing global content and messaging (when appropriate) leveraging multiple data sources and innovative value story techniques to ensure a compelling value narrative is available at country level and is tailored to the different segments of customers based on local go-to-market model
Defining and executing commercial activities in collaboration with cross-functional team
Provide the right structure and tools to the commercial team for a proper territory management in line with our strategic imperatives
About you
Experience & Education
· 7-10 years of experience in the pharmaceutical, biotech industry in Commercial/Marketing or related roles
· Bachelor’s degree in a relevant field, with an advanced degree (MBA and/or advanced medical/pharmaceutical degree) preferred
· Experience in Cardiovascular sphere is preferred
Advanced knowledge of Excel, Word and Powerpoint
Strong communication and presentation skills in English and Spanish both written and verbal
Soft skills
Ability to collaborate with a range of different functions at Global and country level to achieve outcomes
Strong communication and presentation skills, including written and verbal communication of information and recommendations at management level as well as global and cross-functional communication
Strong interpersonal skills reflecting cultural awareness and sensitivity
Unique ability to manage group/team dynamics and resolve conflicts
Solution-oriented and pragmatic, motivated professional with a “can do” attitude, willing to work in a new innovative environment, able to achieve measurable results in a given timeline
Technical skills
Ability to synthesize complex and diverse inputs to a problem and recommend solutions
In-depth understanding of the market, competition and future trends
Ability to take data-driven decisions on priority segments and initiatives for growth (based on customer needs)
Strong planning and PMO skills with the ability to lead, move at pace and simplify large complex programs
Scientific acumen and experience of external / customer interactions
Robust experience with contributing to Global/country Brand plan
Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.
Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!