Brand Expression Designer – Digital Commerce & Social

Job Location

WHBC - WINTON HILL BUS CENTER

Job Description

Role Overview
As a digital designer, you will create and execute high-quality digital assets for Charmin, Bounty, and Puffs across media and eContent channels. Your work will translate ideas and insights into compelling, on-brand visuals optimized for performance and tailored to the unique needs of various platforms and retailers. This hands-on role requires fast, iterative work in a dynamic environment. You will collaborate closely with designers, animators, freelancers, and other creatives to deliver consistent, on-strategy execution.

What You’ll Do

• Develop platform-specific content that drives traffic, builds consumer trust, and increases engagement across Walmart, Amazon, Target, Fire TV, Hulu, and other digital channels.
• Design across multiple formats, including static images, basic animations (GIFs, short videos), and simple motion graphics.
• Stay informed about content performance, industry trends, and best practices, sharing insights with the design team to inspire fresh ideas.
• React quickly and creatively to shifting priorities and timely business needs.
• Maintain brand voice, visual standards, and quality in partnership with Integrated Growth Leads (IGLs), brand teams, and media partners.
• Translate brand strategy, product benefits, and consumer insights into compelling visual stories and creative concepts.
• Leverage AI tools like Adobe Firefly and Nano Banana to accelerate ideation and enhance creative output.
• Collaborate with fellow designers and content managers to finalize assets that meet specific platform requirements.
• Own projects from concept through delivery, iterating based on feedback, user testing, and performance data.

Job Qualifications

Required:

• 2+ years of experience in digital or graphic design, supported by a portfolio demonstrating exceptional design fundamentals (typography, layout, color, composition, visual hierarchy) across social media, eContent, and digital commerce.
• Deep understanding of platform-specific design needs and proven ability to create engaging native content for diverse digital channels.
• Ability to work efficiently during fast-paced content cycles while producing a high volume of relevant assets.
• Proficient with Adobe Creative Suite, Figma, and basic animation tools.
• Knowledge of file optimization including load speed, formats, and compression.
• Comfortable receiving direction and iterating rapidly on creative work based on feedback.
• Experience using AI tools to accelerate ideation and content creation.
• Demonstrated agility in learning and adopting new AI platforms and design technologies.

Preferred:

• Strong visual storytelling, concept development, and creative writing skills (preferred).

Compensation for roles at P&G varies depending on a wide array of equal opportunity factors including but not limited to the specific office location, role, degree/credentials, relevant skills, and level of experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits. Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.

Our company is committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Immigration Sponsorship is not available for this role. For more information regarding who is eligible for hire at P&G along with other work authorization FAQ’s, please click HERE.

P&G participates in e-verify as required by law.

Qualified individuals will not be disadvantaged based on being unemployed.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Job Schedule

Full time

Job Number

R000148982

Job Segmentation

Entry Level

Starting Pay / Salary Range

$85,000.00 - $122,200.00 / year