Brand Director, Owned Content Leader - NA Oral Care

Job Location

MASON BUS AND INNOVATION CTR

Job Description

Job Qualifications

Superior Brand Communication

• Leads development and execution of integrated brand communication across owned and earned channels
• Translates brand strategy into clear, consistent narratives that build equity, trust, and relevance
• Ensures brand meaning is expressed cohesively across platforms, environments, and moments

Brand Stewardship & Risk Judgment

• Safeguards brand integrity, claims accuracy, and compliance across all owned and earned content
• Exercises enterprise‑level judgment in speed vs. risk trade‑offs
• Applies governance, escalation protocols, and guardrails consistently to prevent reputational risk

Integrated Content Strategy & Governance

• Designs and governs end‑to‑end owned and earned content operating models
• Establishes decision rights, SLAs, escalation paths, and operating cadences
• Codifies standards and ways of working to enable scalable, disciplined execution

Community, Earned Engagement & Issue Leadership

• Leads community engagement across owned and earned environments (social, reviews, earned media, KOLs)
• Oversees issue identification, escalation, and resolution in partnership with Legal, GCR, PR, and Brand
• Uses sentiment and earned signals to inform content refinement and engagement strategy

Digital Experience & Credibility Content Excellence

• Owns quality, accuracy, and freshness of content across brand.com and retailer PDPs
• Ensures alignment between owned content, retailer environments, and third‑party credentials
• Partners with R&D, eContent Publishing, Digital Experience, and PR to ensure substantiated, credible content

Performance, Learning & System Evolution

• Defines success measures for owned and earned environments (engagement, sentiment, authority, AI visibility)
• Interprets performance, listening, and earned signals to evolve strategy and standards
• Codifies learning into playbooks and system improvements over time

Cross‑Functional & External Partnership Leadership

• Builds strong partnerships across Brand, Media, Analytics, Digital Experience, Legal, R&D, PR, and Agencies
• Aligns teams around shared accountability, clear ways of working, and execution excellence
• Enables collaboration across franchises while maintaining brand and communications standards

Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits.  Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.

We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Immigration Sponsorship is not available for this role. For more information regarding who is eligible for hire at P&G along with other work authorization FAQ’s, please click HERE.

Procter & Gamble participates in e-verify as required by law.

Qualified individuals will not be disadvantaged based on being unemployed.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation

Job Schedule

Full time

Job Number

R000149977

Job Segmentation

Experienced Professionals

Starting Pay / Salary Range

$144,000.00 - $190,000.00 / year