Brand & Digital Engagement, Director

Who We Are

At Corebridge Financial, we believe action is everything. That’s why every day we partner with financial professionals and institutions to make it possible for more people to take action in their financial lives, for today and tomorrow.

We align to a set of Values that are the core pillars that define our culture and help bring our brand purpose to life:

• We are stronger as one: We collaborate across the enterprise, scale what works and act   decisively for our customers and partners.
• We deliver on commitments: We are accountable, empower each other and go above and beyond for our stakeholders.
• We learn, improve and innovate: We get better each day by challenging the status quo and equipping ourselves for the future.
• We are inclusive: We embrace different perspectives, enabling our colleagues to make an impact and bring their whole selves to work.

Who You’ll Work With

We tell the powerful story of how Corebridge makes it possible for more people and institutions to take action in financial lives – for their own and on behalf of others. Our team designs and executes advertising programs, internal and external communications strategies, and client and prospect engagement programs to showcase who Corebridge is to our customers, distribution partners and employees. Our team oversees brand positioning and strategy, digital and social media, employee and executive communications, media relations, industry research and thought leadership, product marketing, customer regulatory communications, and social impact and sponsorship programming.

About The Role

We’re seeking a Content Creator to strengthen our digital presence through impactful brand advertising and engaging content. This role will combine creativity, strategy, and analytics to build awareness, drive conversions, and ensure consistent brand storytelling.

Responsibilities

• Develop paid search & advertising campaigns
• Collaborate with Marketing teams to create high-impact paid strategic campaigns (programmatic, display, CTV, and search ad) that drive awareness, conversions, and web traffic

• Develop ad & digital content
• Write, edit, and publish content for ad campaigns and digital content that aligns with the brand voice, tone, and compliance standards

• Develop strategies to support brand reputation
• Support digital content strategy to increase visibility and organic (non-paid) traffic including optimizing pages/social for SEO/SEM and ensuring authority in search engines

• Evolve search & content strategies for AI
• Integrate AI opportunities into content development and search strategies to stay ahead of industry trends and support online brand reputation

• Collaborate across teams
• Partner with creative, LOB marketing, digital, analytics, and communications teams to ensure consistency of messaging and measure impact of content performance

Skills and Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, Digital Media, or related field
• 5+ years of professional experience in content creation, SEO/SEM, or brand marketing
• Strong writing, editing, and storytelling skills with the ability to adapt tone difference audiences with a B2B focus
• Familiarity with SEO principles and content optimization best practices
• Experience managing digital content calendars and delivering against deadlines
• Experience in brand advertising campaigns (life insurance, annuities, financial services, or highly regulated industries preferred)
• Working knowledge of search engine optimization (SEO), paid media campaigns, and analytics reporting
• Ability to interpret data to improve advertising and website content
• Creative problem-solver  with an eye for detail and design alignment
• Strong collaboration skills and ability work with cross-functional teams (design, compliance, product)
• Comfort with emerging AI tools and adapting content strategies to new technologies

Software Proficiency

• Content Management Systems: Adobe Experience Manager (AEM), WordPress, or similar platform
• SEO/Analytics Tools: Adobe Analytics, Google Search Console, SEMrush, Conductor, Mox, or similar
• Advertising Platforms: Google Ads, LinkedIn Ads, programmatic/display platforms, and paid search tools
• Creative Tools: Adobe Creative Suite (Illustrator, Photoshop, InDesign) for light creative editing
• Collaboration & productivity tools: MS 365 suite, PowerPoint, Teams, SharePoint
• AI content tools: Adobe Firefly, ChatGPT, Jasper, or equivalent experience a plus

Work Location

This position is based in Corebridge Financial’s Houston, TX, office and is subject to our hybrid working policy, which gives colleagues the benefits of working both in an office and remotely.

Estimated Travel

Minimal travel

Why Corebridge?

At Corebridge Financial, we prioritize the health, well-being, and work-life balance of our employees. Our comprehensive benefits and wellness program is designed to support employees both personally and professionally, ensuring that they have the resources and flexibility needed to thrive.

Benefit Offerings Include:

• Health and Wellness: We offer a range of medical, dental and vision insurance plans, as well as mental health support and wellness initiatives to promote overall well-being.
• Retirement Savings: We offer retirement benefits options, which vary by location.  In the U.S., our competitive 401(k) Plan offers a generous dollar-for-dollar Company matching contribution of up to 6% of eligible pay and a Company contribution equal to 3% of eligible pay (subject to annual IRS limits and Plan terms). These Company contributions vest immediately.
• Employee Assistance Program: Confidential counseling services and resources are available to all employees.
• Matching charitable donations: Corebridge matches donations to tax-exempt organizations 1:1, up to $5,000.
• Volunteer Time Off: Employees may use up to 16 volunteer hours annually to support activities that enhance and serve communities where employees live and work.
• Paid Time Off: Eligible employees start off with at least 24 Paid Time Off (PTO) days so they can take time off for themselves and their families when they need it.

Eligibility for and participation in employer-sponsored benefit plans and Company programs will be subject to applicable law, governing Plan document(s) and Company policy.

We are an Equal Opportunity Employer

Corebridge Financial, is committed to being an equal opportunity employer and we comply with all applicable federal, state, and local fair employment laws. All applicants will be considered for employment based on job-related qualifications and without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, disability, neurodivergence, age, veteran status, or any other protected characteristic. The Company is also committed to compliance with all fair employment practices regarding citizenship and immigration status. At Corebridge Financial, we believe that diversity and inclusion are critical to building a creative workplace that leads to innovation, growth, and profitability. Through a wide variety of programs and initiatives, we invest in each employee, seeking to ensure that our colleagues are respected as individuals and valued for their unique perspectives.

Corebridge Financial is committed to working with and providing reasonable accommodations to job applicants and employees, including any accommodations needed on the basis of physical or mental disabilities or sincerely held religious beliefs.  If you believe you need a reasonable accommodation in order to search for a job opening or to complete any part of the application or hiring process, please send an email to TalentandInclusion@corebridgefinancial.com.  Reasonable accommodations will be determined on a case-by-case basis, in accordance with applicable federal, state, and local law.

We will consider for employment qualified applicants with criminal histories, consistent with applicable law.

To learn more please visit: www.corebridgefinancial.com

Functional Area:

SM - Sales & Marketing

Estimated Travel Percentage (%): Up to 25%

Relocation Provided: No

American General Life Insurance Company